MRI - Cleveland PropTech
Safeguard - Cleveland PropTech Software
What We Do
Helping PropTech Companies Get Adopted, Integrated, and Scaled
Buyer Intelligence
Understand every decision-maker in the property ecosystem.
From asset managers and developers to building owners and tenants, uncover how each stakeholder evaluates and adopts new technology.
Explore Buyer Intelligence
Positioning
Connect innovation to measurable property value.
Craft a narrative that ties your solution to higher occupancy, lower costs, better tenant experiences, and increased asset value.
Explore Positioning
Web
Build a site that sells the vision and the numbers.
Showcase your technology’s impact with data-driven proof, ROI scenarios, and integration capabilities while making it easy to request demos.
Explore Web Design & CRO
Interactive
Let stakeholders see and feel the transformation.
Use product tours, personalized visualizations, and ROI calculators to make your solution’s value tangible.
Explore Interactive
Marketing
Reach decision-makers across the real estate spectrum.
Run targeted campaigns that speak to owner ROI, operator efficiency, and tenant experience—aligning your solution to all three.
Explore Marketing
Sales
Equip your team to win in long, multi-stakeholder sales cycles.
Provide case studies, financial justifications, and adoption roadmaps that move deals forward.
Explore Sales
Retention
Turn first-site wins into portfolio-wide rollouts.
Increase renewals, expand usage, and deepen integration through onboarding, training, and ongoing engagement programs.
Explore Retention
AI
Leverage AI to optimize property performance and decision-making.
Showcase how AI enables predictive maintenance, energy optimization, tenant engagement, and operational efficiency.
Explore AI

Ready to grow your PropTech?

Schedule With Me Now

I'm Tony, CRO @ Insivia

Unlocking Growth for PropTech Businesses: Strategic Marketing for Diverse Audiences

When it comes to property technology, understanding and engaging your distinct audience segments is the cornerstone of effective growth strategy.

At our agency, we specialize in crafting tailored marketing strategies that not only reach but resonate deeply with each segment of your PropTech audience. We leverage in-depth market insights and innovative communication tactics to ensure that your solutions stand out in a crowded marketplace.

Real Estate Developers and Investors
Real estate developers and investors are continuously on the lookout for innovative solutions that can enhance their operational efficiency and investment returns. To effectively reach and influence this audience, we focus on demonstrating the tangible ROI and strategic advantages your PropTech solutions offer.

Our campaigns are designed to highlight case studies, industry-specific data, and predictive analytics that showcase the long-term benefits and scalability of your technology.

Property Managers
Property managers deal with a myriad of operational challenges, from tenant management to building maintenance. Our approach for this audience centers around communicating how your PropTech solution simplifies their day-to-day tasks and improves overall property management.

By employing targeted messaging that addresses specific pain points, such as automated tenant communications or energy management systems, we help establish your solution as a must-have tool for efficient property oversight.

Residential Buyers and Tenants
Engaging with residential buyers and tenants requires a focus on the personal and practical benefits of PropTech.

For this audience, we craft relatable content that illustrates how your technology enhances the living experience—be it through smarter home systems, enhanced security features, or more responsive management interactions. Our strategies involve utilizing platforms and media that these end-users frequent, ensuring your message is seen and felt where it matters most.

Commercial Clients
For commercial clients, including retail and office space managers, the priority lies in optimizing the utility and profitability of their properties. Our targeted strategies for this group highlight how your PropTech solutions contribute to space efficiency, cost reduction, and sustainability.

By aligning your messaging with the business goals of commercial clients, such as through data-driven performance metrics and integration capabilities with other business systems, we help paint your solution as essential for modern commercial management.

Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

We recognize the unique challenges that arise when marketing and selling PropTech solutions into real estate and property management sectors. Our extensive collaboration with companies like yours has given us firsthand experience of these challenges. Nevertheless, we are confident that with the correct strategies, marketing and sales to these types of organizations can be both effective and rewarding.

Challenge #1: Lengthy Decision-Making Processes
Real estate and property management companies often undergo prolonged decision-making processes when adopting new technology. This can lead to extended sales cycles and slow lead conversion. Our expertise allows us to develop strategies that navigate these prolonged timelines effectively, maintaining engagement and momentum throughout the adoption process.

Challenge #2: Financial Constraints
Budget constraints are a common hurdle in the property sector. Understanding how real estate businesses and property management companies allocate their investments is key. We have gained valuable insights into their financial planning processes, enabling us to tailor our marketing strategies to align with their budgetary frameworks.

Challenge #3: Security and Data Compliance Concerns
Security and data compliance are paramount concerns within the PropTech sector, often posing significant obstacles in the sales process. We have developed proven tactics for addressing these issues, presenting solutions that not only comply with but enhance the security protocols and data handling practices of these organizations.

Challenge #4: User Adoption
Resistance to adopting new technologies can be a significant barrier, especially if potential users are accustomed to traditional methods of property management. We have crafted strategies to alleviate these concerns and demonstrate the clear, practical benefits that your PropTech solutions bring to the table, facilitating smoother transitions and greater acceptance among users.

Let’s tackle these challenges and achieve success in the property market together. Our specialized expertise and customized strategies are designed to make marketing and sales into real estate and property management sectors a smoother and more fruitful journey for your PropTech company.

Get to know us.

Reach out and let's schedule a discovery call.

( Or book a meeting right now )