The AI Effect on Buying & Selling
Why Sales Has Changed Forever
AI now shapes what buyers know, believe, and expect before your team ever speaks to them — and it gives sellers the power to out-research, out-personalize, and out-prepare the competition.
Winning today means mastering both sides of the AI sales equation.
  • Buyers now arrive 80% decided — using their AI to learn everything about you before a first call.
  • AI acts as their research assistant, advisor, and gatekeeper, shaping perceptions before you speak.
  • At the same time, sales teams have access to AI tools that can out-research, out-personalize, and out-prepare the competition — if they know how to use them.
  • Success now depends on mastering both sides: adapting to the AI-shaped buyer and leveraging AI for sales advantage.
Two Pillars of AI Sales Mastery
Train to Outsell AI-Influenced Buyers — and Outperform With AI
Your team will master the tactics to win over buyers shaped by AI-driven research, rankings, and recommendations, while learning to harness AI tools that give them an undeniable edge in targeting, personalization, and deal acceleration.
Pillar 1: Selling to AI-Influenced Buyers
  • The Silent Shortlist:
    Understanding why buyers might already exclude you before ever reaching out.
  • Selling to the Gatekeeper:
    Recognizing the beliefs and biases buyers form before you ever deliver your pitch.
  • The AI-Primed Call:
    Spotting when a buyer is simply confirming a choice rather than exploring options.
  • Signal-Based Selling:
    Learning to speak directly to the trust signals and validation AI has already surfaced.
  • Proof Inside the Pitch:
    Using tools and techniques to reinforce credibility mid-conversation.
  • Objection Reframing:
    Countering AI-generated hesitations and disqualifiers with confidence.
  • Persona-Based Roleplays:
    Practicing sales conversations with simulated AI-assisted buyer behaviors.
Pillar 2: Using AI as a Sales Advantage
  • AI Prospect Intelligence:
    Leveraging AI to identify, research, and prioritize your highest-potential leads.
  • Content on Command:
    Generating hyper-personalized messaging, decks, and follow-ups in minutes.
  • AI Conversation Intelligence:
    Using AI to capture insights, coach in real time, and improve call performance.
  • AEO-Optimized Collateral:
    Creating sales materials designed to rank and resonate in AI-driven answers.
  • Champion Prompt Training:
    Equipping advocates with language that influences how AI presents your brand.
  • Deal Acceleration Playbooks:
    Applying AI to forecast, score your pipeline, and trigger next-best actions.

Get AI Sales Training For Your Team

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Tony Zayas
Tony Zayas
Chief Revenue Officer

I am a leader and consultant at Insivia working to help companies scale their growth.

A few years ago, I saw a shift coming. Sales and marketing were no longer just about intuition, hustle, or clever strategies. The landscape was changing, driven by a powerful force—artificial intelligence. I knew then that teams who embraced this shift would thrive, and those who didn’t would be left behind. So, I made it my mission to help businesses adapt, to guide their sales and marketing teams in harnessing AI, not as a distant, complex technology, but as a tool they could wield with confidence.

Over the course of working with countless organizations, I’ve seen firsthand how transformative AI can be. For some, it meant learning to predict customer behavior with startling accuracy. For others, it was about automating time-consuming tasks, freeing up their team to focus on what truly matters—building relationships and closing deals. Every company’s journey into AI is different, but the goal is always the same: to make teams smarter, faster, and more efficient.

That’s why I developed an AI upskilling program specifically for sales and marketing teams. It’s not about overwhelming people with jargon or complex algorithms. Instead, we focus on practical, actionable steps—teaching teams how to integrate AI into their daily workflows, how to leverage it to personalize outreach, and how to make data-driven decisions that lead to real results. The best part? It’s not just about learning AI; it’s about unlocking new potential in your people.

One of the most rewarding parts of this journey has been watching the lightbulbs go off. Teams who were once intimidated by the idea of AI now use it to supercharge their campaigns and prospecting efforts. I’ve seen marketing teams craft personalized content strategies at scale, and sales teams identify the right leads at the right time, all thanks to the power of AI.

But here’s the truth: this is just the beginning. The future of sales and marketing belongs to those who are willing to evolve, to embrace the tools that will define tomorrow. AI isn’t just a trend; it’s becoming the foundation upon which successful teams are built. And I’m here to make sure that transition is seamless, impactful, and, most importantly, empowering.

What sets this program apart is that it’s designed with your team in mind. Whether it’s uncovering hidden opportunities in customer data, refining your lead scoring models, or learning how to automate processes that used to take hours, this isn’t a one-size-fits-all approach. It’s tailored to where your team is today and where you want them to be tomorrow.

This is more than a training session. It’s a transformation. We’re not just handing you tools—we’re helping you build a mindset, a new way of thinking about sales and marketing in the AI age. And once your team experiences the power of AI, the possibilities will seem endless.

The future is here, and it’s time to embrace it. Let’s work together to upskill your sales and marketing teams, to equip them with the knowledge and tools they need to not just survive in this new era, but to lead. I invite you to be a part of this journey—to unlock the full potential of AI, to empower your teams, and to drive growth in ways you never thought possible.

Register now.

AI Sales Webinar

Hosted by Tony.