When creating content for your site whether it be a blog or a website, you should consider creating video posts. Videos can help with the effectiveness of your content in multiple ways.

Here are the Top 10 reasons you should be using video in your posts.

1. 700 YouTube videos are shared on Twitter every minute.

2. Mobile video viewing increased 35% from 2010 to 2011.

3. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.

4. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

5. 85% of the US internet audience watches videos online.

6. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

7. One month after the introduction of Facebook timeline for brands, visual content like photos and videos saw an increase of 65% in engagement.

8. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females.

9. Viewers are 85% more likely to purchase a product after watching a product video.

10. Last but not least, it’s simple! You don’t need to buy a bulky camera that sits on your shoulder anymore, you can use the camera on your phone and still have a quality video that is sure to get views.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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