The Importance of Tracking

June 17, 2013

Today Rick lets you know two important pieces of information you need to track.

Video Transcription

When it comes to content marketing, the one thing that is most important is that you always want to make sure that you are tracking consistently to make sure that the content that you put out on the web is effectively helping your business. So the two most important pieces of information that you’re going to want to track when submitting content online and social media is going to be visits to your pages in content and interactions. Visits can be click-throughs from links or just general webpage visits or visits to your social media pages and the interactions are going to be comments, likes, shares of photos as well as opt ins to your email list channels. If you’re submitting content online and you’re not tracking this information you need to rethink their strategy. You’ve got to understand that when you’re sharing content online you’re doing it for a reason so if you’re not tracking your stats you’ve got to get with it make sure it’s in line with your KPIs and get your content marketing strategy up and running perfectly.

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