Today Rick lets you know two important pieces of information you need to track.

Video Transcription

When it comes to content marketing, the one thing that is most important is that you always want to make sure that you are tracking consistently to make sure that the content that you put out on the web is effectively helping your business. So the two most important pieces of information that you’re going to want to track when submitting content online and social media is going to be visits to your pages in content and interactions. Visits can be click-throughs from links or just general webpage visits or visits to your social media pages and the interactions are going to be comments, likes, shares of photos as well as opt ins to your email list channels. If you’re submitting content online and you’re not tracking this information you need to rethink their strategy. You’ve got to understand that when you’re sharing content online you’re doing it for a reason so if you’re not tracking your stats you’ve got to get with it make sure it’s in line with your KPIs and get your content marketing strategy up and running perfectly.

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Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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