PPC is an advertising method that prompts the user to take a desired action, such as clicking on a search engine result.
PPC ads are great for businesses with modest budgets because they don’t require any up-front costs. More importantly, you can measure and optimize your campaigns quickly and easily without needing to invest in expensive analytics tools or software.
Learn more about our Marketing Strategy Campaigns.
You might think that paying for ad space on Google is enough to increase your business, but if you aren’t sending those clicks to a relevant and well-thought-out landing page, you are shooting yourself in the foot. Just like having catchy ads are crucial to initially get people’s attention, great landing pages are necessary to […]
When you do a search for, say, “Cleveland marketing,” you’ll get two types of results: organic listings and paid listings. These listings are based on your SEO and PPC campaigns. SEO is all about boosting your site’s rank in organic searches. PPC campaigns are paid listings. The two columns populate using the same search terms, […]