Pay Per Click

You’re Behind the Curve if You’re Not Using Landing Pages

Article in Conversion Optimization

You might think that paying for ad space on Google is enough to increase your business, but if you aren’t sending those clicks to a relevant and well-thought-out landing page, you are shooting yourself in the foot. Just like having catchy ads are crucial to initially get people’s attention, great landing pages are necessary to […]

What’s the Difference between SEO and PPC?

Article

When you do a search for, say, “Cleveland marketing,” you’ll get two types of results: organic listings and paid listings. These listings are based on your SEO and PPC campaigns. SEO is all about boosting your site’s rank in organic searches. PPC campaigns are paid listings. The two columns populate using the same search terms, […]