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Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.

Here are some quick stats from Digital Synopsis:

  • The very first organic result on the first search engine results page (SERP) sees about 32.5% of overall search traffic in terms of clicks. The 2nd domain sees 17.6%, while the 7th only sees 3.5%
  • The total of average CTR for top 10 queries is 208%, meaning users click more than twice on the first result page
  • At 53%, women are slightly more prone to click on paid search results than men
  • It’s been theorized that Google will start using an author’s influence to determine the ranking of their content for relevant queries

At Insivia, we specialize in SEO because it is massively important to marketing success.


More Agile Marketing Stats

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Nothing draws a crowd like a crowd.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Finding new ways, more clever ways to interrupt people doesn’t work.