The best place to hide a dead body is page 2 of Google search results.

From
Quote in SaaS & Tech Marketing

Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.

Here are some quick stats from Digital Synopsis:

At Insivia, we specialize in SaaS Agency SEO and Cleveland SEO because it is massively important to marketing success.


Optimizing for search engines and achieving 1st page rank can result in not only significant traffic to your website but also traffic from visitors who have buying intention. The challenge for companies is that if you are on page 2 of Google results, the amount of visitors will be significantly lower.  Your real goal is to be within the top 3 results as they receive the most click-throughs from searchers.

This is why, companies should be investing in search engine optimization to produce targeted traffic and drive leads.

More SaaS + Software Stats

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

56% treat “Existing Customer Renewals” as high priority

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

The fastest growing SaaS companies raise an average of $9.5M in Series A funding

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

Companies with longer contracts (2+ years) reported the lowest annual unit churn

Cloud-hosted applications have a 99% uptime

How to Reduce Churn

SaaS solutions have the highest security features with 95% security failures due to human error

More SaaS & Tech Marketing Stats

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Agile projects are twice as likely to succeed as projects run with traditional project management

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Intelligent marketing should at times be thrown out the window by your gut feeling.

Nothing draws a crowd like a crowd.

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.