The best place to hide a dead body is page 2 of Google search results.

Quote in SaaS & Tech Marketing

Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.

Here are some quick stats from Digital Synopsis:

At Insivia, we specialize in SaaS Agency SEO and Cleveland SEO because it is massively important to marketing success.

Optimizing for search engines and achieving 1st page rank can result in not only significant traffic to your website but also traffic from visitors who have buying intention. The challenge for companies is that if you are on page 2 of Google results, the amount of visitors will be significantly lower.  Your real goal is to be within the top 3 results as they receive the most click-throughs from searchers.

This is why, companies should be investing in search engine optimization to produce targeted traffic and drive leads.

More SaaS + Software Stats

The median annual unit churn for SAAS companies was 10% in 2016

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts

54% treat upselling and add-on sales as high priority

After $10M in ARR, the median growth rate slows to just under 50%

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

More SaaS & Tech Marketing Stats

Agile projects are twice as likely to succeed as projects run with traditional project management

80% of marketers report that their departments are understaffed, making them feel overloaded

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

SaaS organizations are now operating in over 100 countries

Intelligent marketing should at times be thrown out the window by your gut feeling.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

73% of organizations indicated nearly all their apps will be SaaS by 2021

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Nothing draws a crowd like a crowd.