The best place to hide a dead body is page 2 of Google search results.

From
Quote in SaaS & Tech Marketing

Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.

Here are some quick stats from Digital Synopsis:

At Insivia, we specialize in SaaS Agency SEO and Cleveland SEO because it is massively important to marketing success.


Optimizing for search engines and achieving 1st page rank can result in not only significant traffic to your website but also traffic from visitors who have buying intention. The challenge for companies is that if you are on page 2 of Google results, the amount of visitors will be significantly lower.  Your real goal is to be within the top 3 results as they receive the most click-throughs from searchers.

This is why, companies should be investing in search engine optimization to produce targeted traffic and drive leads.

More SaaS + Software Stats

How Often Should The Pricing Committee Be Meeting And Making Changes?

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

When determining Sales Capacity, “it’s worth noting that some percentage of new sales hires won’t meet expectations, so that should be taken into consideration when setting hiring goals. Typically we have seen failure rates around 25-30% for field sales reps, but this varies by company. The failure rate is lower for inside sales reps. can be counted as half of a productive rep”

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

Companies with longer contracts (2+ years) reported the lowest annual unit churn

Customer Segmentation analysis will help point out which are your most profitable segments

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

More SaaS & Tech Marketing Stats

SaaS solutions have the highest security features with 95% security failures due to human error

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Agile projects are twice as likely to succeed as projects run with traditional project management

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Finding new ways, more clever ways to interrupt people doesn’t work.

80% of marketers report that their departments are understaffed, making them feel overloaded

Content marketing is a commitment, not a campaign.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved