The best place to hide a dead body is page 2 of Google search results.

SaaS + Software
Quote in SaaS & Tech Marketing

Quote Info

Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.

Here are some quick stats from Digital Synopsis:

At Insivia, we specialize in SaaS Agency SEO and Cleveland SEO because it is massively important to marketing success.


Optimizing for search engines and achieving 1st page rank can result in not only significant traffic to your website but also traffic from visitors who have buying intention. The challenge for companies is that if you are on page 2 of Google results, the amount of visitors will be significantly lower.  Your real goal is to be within the top 3 results as they receive the most click-throughs from searchers.

This is why, companies should be investing in search engine optimization to produce targeted traffic and drive leads.

More SaaS + Software Stats

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

The median annual unit churn for SAAS companies was 10% in 2016

The fastest growing SaaS companies raise an average of $9.5M in Series A funding

Negative Churn and Expansion Revenue

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

Improve Your Pricing Schedule And Turn More Profit

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

SaaS organizations are now operating in over 100 countries

High-growth companies generate 60% fewer sales opportunities than low-growth companies

More SaaS & Tech Marketing Stats

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Intelligent marketing should at times be thrown out the window by your gut feeling.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

73% of organizations indicated nearly all their apps will be SaaS by 2021

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

80% of marketers report that their departments are understaffed, making them feel overloaded

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Agile projects are twice as likely to succeed as projects run with traditional project management

Looking for SaaS focused services?
SaaS Website Design
SaaS SEO Agency
SaaS PPC