Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.
Here are some quick stats from Digital Synopsis:
- The very first organic result on the first search engine results page (SERP) sees about 32.5% of overall search traffic in terms of clicks. The 2nd domain sees 17.6%, while the 7th only sees 3.5%
- The total of average CTR for top 10 queries is 208%, meaning users click more than twice on the first result page
- At 53%, women are slightly more prone to click on paid search results than men
- It’s been theorized that Google will start using an author’s influence to determine the ranking of their content for relevant queries
At Insivia, we specialize in SEO because it is massively important to marketing success.
More Agile Marketing Articles
More Agile Marketing Stats
93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved
If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.