Like any new start-up, finding customers is a top priority to gain traction and prove to investors that there is value in the product or services.
The challenge for BabelBark is a complex system of offerings across a wide range of audiences which requires a segmented and personalized approach for each audience.
Our Marketing Strategy program is often the introduction to any engagement and is used to create a well defined plan for success.
With all of the audiences and offerings for BabelBark, it was important to look at the developing segmented campaigns and understand the tactics as well as key performance indicators for every step in the critical path to conversion.
Campaigns were segmented and targeted. Fitness junkies received one ad and message while senior dog owners received another. A total of 8 campaigns were created to reach various audiences.
Ads appeared across Google, Facebook, and Instagram.
For App users, they can upgrade into three premium packages. We developed multiple landing pages and ads to promote upgrades and first time sales.
Visitors can add multiple products to their cart and choose gifting options plus the whole system is integrated with a third-party app to created accounts.