A Fractional CMO To Help Your Organization Strategize & Execute

Connecting business strategies and challenges to technology and marketing solutions.

Business minded with tech and marketing experience to provide real insight.

In person or over the phone, Andy Halko (CEO) or Tony Zayas (VP of Growth) will consult with you and your team on how to leverage marketing and technology to meet business objectives and solve challenges.

Cleveland Marketing Consultant

Marketing & Tech Experts Helping You

A 30,000 foot view with business objectives first mindset.


Weekly, monthly, and quarterly exploration of how technology or marketing will solve business problems, getting feedback on strategies, or even just discussing upcoming trends.


From helping craft business strategies, go-to-market approaches, or ground level tactics, we provide the C-Suite insight from a technology and marketing perspective.


How to Get More SaaS Leads

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Mastering the art of increasing your sales leads can be a huge catalyst for growth.So, let’s dive deep into lead generation strategies so you can become an expert in…

Agile Marketing

Creating A Strategic Marketing Approach for Software & Technology Companies

The most successful marketing campaigns are executed with a clear vision and goal.


Evaluating Your Software Brand Positioning Through SWOT Analysis

It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.

B2B SaaS

Determining Your Audiences For Your Software or Technology Website

We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.

Agile Marketing

How Technology Companies Can Leverage Focused Niche Markets

As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’,…


What Type of Media is Right for Your Target Audience?

Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to…

Growth Strategy

Brand Strategy Framework

A Framework for Creating A Smart Brand StrategyA brand is so much more than a logo.It’s what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.We’ve developed a Brand Strategy Framework to drive marketing, sales, recruiting, and raising capital.A smart Brand Strategy is central to…

Growth Strategy

13 Strategies to Boost SaaS User Retention and Renewals

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

Growth Strategy

How To Assess Your Brand, Website, Marketing & Competitors

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

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