MARKETING CONSULTANT + OUTSOURCED CMO
A Fractional CMO To Help Your Organization Strategize & Execute
Connecting business strategies and challenges to technology and marketing solutions.
Business minded with tech and marketing experience to provide real insight.
In person or over the phone, Andy Halko (CEO) or Tony Zayas (VP of Growth) will consult with you and your team on how to leverage marketing and technology to meet business objectives and solve challenges.
Marketing & Tech Experts Helping You
A 30,000 foot view with business objectives first mindset.
Weekly, monthly, and quarterly exploration of how technology or marketing will solve business problems, getting feedback on strategies, or even just discussing upcoming trends.
From helping craft business strategies, go-to-market approaches, or ground level tactics, we provide the C-Suite insight from a technology and marketing perspective.
Brand Strategy Framework
The BRAND STRATEGY Show: Episode #1 ExploredA Framework for Creating A Smart Brand StrategyA brand is so much more than a logo.It’s what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.Your Brand Strategy is a framework for marketing, selling, recruiting, raising capital, and so
13 Strategies to Boost SaaS User Retention and Renewals
Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.
How To Assess Your Brand, Website, Marketing & Competitors
There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.
Sharing Your Vision With Your Customers
How can you share your vision with your customers? Andy shares his recommendations on bridging the customer gap.
Tools For Bridging The Culture Gap
How can you bridge the culture gap? Andy shares a few examples of tools you can use to help make sure your team is aligned to your vision and working towards the same goal.
The Culture Gap
What is the Culture Gap? Andy explains the idea behind the Culture Gap and what you need to look out for to avoid it.
Defining Your Brand Voice
Have you defined your brand voice? Andy shares his thoughts on why it’s important for you to define your brand voice in your marketing.
Make Tactical Goals Part of Your Vision
When it comes to your business, you’re probably planning a lot of different things – your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people