A Fractional CMO can be a powerful solution for organizations that are looking to:
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We've interviewed over 100 SaaS founders about their growth journey -- from how they found their first customers to building great teams.
Friction in SaaS customer acquisition and retention can be caused by a number of issues.
Here are some of the top reasons for Growth Drag:
There are hundreds of issues that push people out of the funnel and the goal is to make the customer acquisition and retention process as frictionless as possible to increase MRR.
SAMANTHA MCCLINTOCK, ROUNDTABLE
Founded Insivia in 2002 with over 2 decades of experience driving growth.
Has worked with over 300 companies on strategy, culture, marketing, retention and more.
Spoken at 50+ events, won multiple awards, interviewed over 100 SaaS founders, and sits on 3 boards.
Award-winning marketing and sales leader with over 18 years of experience.
Strategic advisor to more than 30 Inc. 5000 fastest growing companies.
Has interviewed over 100 SaaS founders and delivered over 500 seminars, lectures and business-building workshops.
Strategic marketing leader with over a decade of experience accelerating revenue.
Has worked with over 20 companies across the globe on integrated marketing campaigns, brand strategy and more.
Has sat on 4 philanthropic committees, 2 boards and received 2 awards for her marketing and community achievements.
We explore our approach to developing a smarter brand and positioning strategy.
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