A Fractional CMO To Help Your Organization Strategize & Execute

Connecting business strategies and challenges to technology and marketing solutions.

Business minded with tech and marketing experience to provide real insight.

In person or over the phone, Andy Halko (CEO) or Tony Zayas (VP of Growth) will consult with you and your team on how to leverage marketing and technology to meet business objectives and solve challenges.

Cleveland Marketing Consultant

Marketing & Tech Experts Helping You

A 30,000 foot view with business objectives first mindset.


Weekly, monthly, and quarterly exploration of how technology or marketing will solve business problems, getting feedback on strategies, or even just discussing upcoming trends.


From helping craft business strategies, go-to-market approaches, or ground level tactics, we provide the C-Suite insight from a technology and marketing perspective.

B2B SaaS

SaaS Sales Funnel

The SaaS Sales Funnel See how to build a funnel for maximum growth. Scroll to explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition and retention.   The SaaS Customer Journey Should Be Focused on Lifetime Value ( LTV ) True growth requires acquisition, as…

SaaS & Tech Growth Strategy

How to Promote a Newly-Launched Technology or Software Website

You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it.

B2B SaaS

SaaS Trends and Stats You Must Know in 2022

SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021To succeed, companies needed digitization and more flexibility in their solutions. As…

B2B SaaS

How to Determine a Test Pricing Strategy for Your SaaS Product

SaaS pricing changes as a company grows and matures. Research states that 98% of SaaS businesses have shown positive results as an outcome of changing core aspects of their pricing policies.2022 is the year for your business to revisit your pricing. Due to a growing market, difficult competition, and the fast-paced industry, many SaaS companies…

B2B SaaS

Successful B2B SaaS Product Launch

When you’ve finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people to your products since…

B2B SaaS

7 Key SaaS Growth Strategies

Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.

SaaS & Tech Growth Strategy

Creating A Strategic Marketing Approach for Software & Technology Companies

The most successful marketing campaigns are executed with a clear vision and goal.

SaaS & Tech Growth Strategy

Evaluating Your Software Brand Positioning Through SWOT Analysis

It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.

B2B SaaS

Determining Your Audiences For Your Software or Technology Website

We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.

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