Is Video a Good Marketing Tool?

May 1, 2013

There are a lot of options out there to choose from to market your business, but one that you cannot afford to pass up is video. Being able to produce quality content quickly that is interesting to potential viewers is really important and video gives you the ability to do so. It is now the single fastest growing segment of the Internet with over half of all web traffic being video and it continues to be the preferred choice for online entertainment.

Video is a great tool that could make a huge difference in your campaign by increasing reach without a huge price tag. Usually, for a small business, the budget is not that large and the thought of reaching hundreds of thousands of potential customers might seem unrealistic. But, with video, it is possible to do so without busting the budget.

Websites like YouTube and SlideShare have given people the opportunity to post videos without much effort. And with technology advances, we have been given the ability to shoot quality video with our mobile devices with no cost. This means great video content is within your reach and you need to take advantage of it.

Below are just some of the stats that Video brings to the table:

Every day billions of people are searching for information on the internet, and if you aren’t taking advantage of posting videos, then you could be losing out on potential business.

For more information make sure to follow us & sign up for our Video/Animation Seminar we will be hosting on May 30th @ 11:30 am (Register).



About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.

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