Create Informative & Digestible Content
Especially when you're working in the medical industry, technical jargon can get overwhelming and hard to digest for your potential customers. This also depends on what your health tech software is specialized for. Do you cater to healthcare providers or potential patients?
Technical jargon can be a barrier for many potential customers, especially in the health tech software industry. It's important for you to be informative and digestible in your web design and communication to ensure that your target audience understands the information being presented. This means using language that is accessible and easily understood by the target audience while avoiding confusing or overly technical terms.
For example, if a health tech company provides software for healthcare providers, they may use technical terms such as Electronic Health Records (EHRs), Interoperability, and Health Information Exchange (HIE) to describe their software capabilities. While these terms are common within the medical industry, they may be unfamiliar to potential customers who are not healthcare providers. In this case, it's important to provide clear definitions of these terms and explain how they relate to the software being offered.
On the other hand, if a health tech company provides software for patients, they may use terminology such as Telemedicine, Remote Monitoring, and Health Tracking to describe their software capabilities. These terms are more easily understood by patients and do not require as much technical knowledge. However, it's still important to provide clear explanations of how the software works and how it can benefit the patient's health.
Here are some technical terms that health tech software companies may use:
Electronic Health Records (EHRs)
Electronic health records (EHRs) are digital versions of a patient's medical record. EHRs contain information such as medical history, allergies, medication lists, test results, and more. They are designed to improve the quality of patient care by providing healthcare providers with immediate access to up-to-date and accurate patient information. EHRs also support clinical decision-making by providing access to evidence-based guidelines and decision-support tools that can help healthcare providers identify potential risks and improve the accuracy and efficiency of diagnoses and treatment plans.
Interoperability
Interoperability in healthcare refers to the ability of different health information technology (HIT) systems to exchange and use data seamlessly and effectively, without any barriers or limitations. In other words, interoperability enables different systems to communicate and share data in a way that is useful and meaningful to all parties involved. Interoperability is essential for achieving a connected and coordinated healthcare system, where patients and providers can access and share information easily and securely.
Health Information Exchange (HIE)
Health information exchange (HIE) is a process that allows healthcare providers and organizations to share patient health information electronically and securely. HIE enables the exchange of patient health information between different healthcare providers, such as hospitals, clinics, and physicians, and allows them to access and share information about a patient's medical history, medications, allergies, and other vital health information.
Telemedicine
Telemedicine refers to the use of technology to provide remote medical services, such as virtual doctor visits. This is a rapidly growing field of healthcare that allows patients to receive medical care remotely using various forms of technology, such as video conferencing, messaging, and other communication tools. It enables healthcare providers to connect with patients in real time, regardless of their location, and provide diagnosis, treatment, and ongoing care.
Remote Monitoring
Remote monitoring, also known as remote patient monitoring (RPM), is a healthcare practice that uses technology to monitor patients' health status remotely, without the need for face-to-face interaction between patients and healthcare providers. This involves the use of devices, such as wearable sensors and mobile health apps, to collect and transmit patient health data to healthcare providers for analysis and interpretation.
Clinical documentation improvement (CDI)
The goal of CDI is to ensure that clinical documentation accurately reflects the severity of a patient's illness and the level of care provided, which can improve patient outcomes, increase reimbursement for healthcare providers, and reduce the risk of legal and compliance issues.
Clinical Information System (CIS)
This is a type of healthcare information system that is designed to support and enhance the clinical workflows and processes of healthcare providers, such as physicians, nurses, and other care team members. A CIS typically includes a variety of software applications and tools that are used to manage and document patient care, such as electronic health records (EHRs), computerized physician order entry (CPOE) systems, clinical decision support (CDS) tools, and medication administration systems.
ICD Coding
ICD coding stands for International Classification of Diseases Coding. It's a standardized system used to classify and code diseases and health conditions for the purposes of tracking, reporting, and billing healthcare services.
Practice Management System (PMS)
This is a type of healthcare information system that is designed to support the administrative workflows and processes of healthcare providers, such as medical practices, clinics, and hospitals. A PMS typically includes a variety of software applications and tools that are used to manage the day-to-day operations of a healthcare practice, such as patient scheduling, billing and invoicing, claims processing, and electronic health records (EHRs).
Health Information Service Provider (HISP)
A HISP is a type of healthcare information technology service that facilitates the secure exchange of health information between healthcare providers and patients. HISPs typically provide secure email and messaging services that allow healthcare providers to communicate with patients and other providers in a way that meets regulatory requirements for privacy and security.
Patient Lifecycle Management
Patient lifecycle management is a strategic approach to managing a patient's entire journey through the healthcare system, from the time they first seek care to their ongoing management and follow-up. It is a comprehensive approach to patient care that emphasizes the importance of coordinated and continuous care and aims to improve patient outcomes, reduce costs, and enhance the patient experience.
These are just a handful of health tech terminology which are used frequently by experts in this industry. There are many more but you want to make sure there is a balance when utilizing this verbiage. You don't want to go overboard on these terms and potentially overwhelm your audience when they visit your website. Make sure you're informative at the level where it makes sense for the people you are intending to sell to.