I can already hear the YouTube mob grabbing their pitchforks and lighting their torches…
🕑 Reading Time: 23 Minutes
A Vision Gap is a disconnection between the business and it’s employees, customers & prospects.
This gap can cause huge problems and stagnation. Bridging that gap is fundamental to growth.
Our guidebook provides insight on how to scale your company through alignment of your vision.
- The Visionary
- The Obsession
- The Expectation
- What is The Vision Gap
- Culture Gap
- Customer Gap
- Prospect Gap
- The Pillars of A Successful Vision
- The Elements of Your Vision
- Example Exercise: Creating Core Values
- Communicating Your Vision
Vision Insights
AI Strategy Show
-
Crafting Non Profit Value Propositions in Real Time Using Frictionless
Viewers will learn a step-by-step approach to crafting impactful value propositions that can evolve over time as an organization's understanding of its audience and market position deepens. This episode provides a practical framework for nonprofits to effectively differentiate and communicate their unique value.
-
The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out of this world customer love, and elite partner relationships. Andy provides real-world examples of how companies have leveraged these pillars to pull ahead of the competition. The conversation emphasizes the importance of going deep into one or more of these pillars, rather than just scratching the surface.
-
Introducing The Vision Gap & Frictionless
Understand the concept of the 'Vision Gap' and its significance for organizations. Discover strategies to close the gap and achieve success.
-
In this episode, Tony Zayas and Andy Halko dive deep into the concept of the Accountability Pyramid - a strategic framework that helps organizations align their core values, vision, mission, targets, goals, actions, and accountability. They discuss how this pyramid provides structure and clarity, ensuring that all the pieces of a company's strategy fit together seamlessly.
-
Understanding Your Audience: Building Accurate Buyer Personas and ICPs
Learn how to understand your audience by creating accurate buyer personas and ideal customer profiles for effective marketing.
-
In this episode, Tony Zayas and Andy Halko dive deep into the complexities of the customer journey and how businesses can better understand and map out this critical process. They discuss the common challenges marketers face in defining the customer journey, including the dynamic nature of personas and the need to address evolving emotions and barriers at each stage.