What We Do
Unlock Practical AI Strategies for Marketing and Sales
We offer two executive-led workshops — AI for Marketing and AI for Sales — designed to give your team or event audience clear, actionable strategies and tools. Each session covers where AI is today, where it’s headed, and how to start implementing AI right now.
Who It’s For
- Conferences and Industry Events
- Company Team Trainings
- Executive Education Programs
- Leadership Offsites and Retreats
- Membership Groups
- Sales and Marketing Kickoffs
Whether you’re planning a large event or want to equip your internal teams, these workshops deliver real-world AI strategies tailored to your audience.
Keynote, Seminar or Workshop
The Omniscient Buyer
Buyers are now powered by AI and organizations must adapt.
AI has reshaped the game. Buyers are no longer passive recipients of your pitch; they’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever speak to sales.
With provocative insight and practical frameworks, I deliver:
- How AI has fundamentally changed buyer behavior and information discovery
- Why traditional sales and marketing strategies are increasingly ineffective
- The rise of buyer simulators, AI agents, and the invisible battles being won or lost inside search engines, private GPTs, and digital workspaces
- The essential skill of AI Engine Optimization—crafting your narrative not just for humans, but for the AI curators shaping perception and preference
Keynote, Seminar or Workshop
The AI Marketing Playbook
Marketing has changed.
Is your team ready?
Is your team ready?
Marketing will never be the same now that buyers start their journey in AI.
Marketers have to not only evolve their tactics to incorporate AI, but also adjust to AI Buyers.
In our sessions, we provide:
- How AI is reshaping modern marketing
- Key strategies for integrating AI into campaigns and content
- Practical tools your marketing team can start using today
- How to market to AI Buyers
Keynote, Seminar or Workshop
The AI Sales Playbook
Sales has changed.
Has your team evolved?
Has your team evolved?
Every buyer will show up to your first call with infinite knowledge.
Sales has to completely reimagine how they approach buyers and how they use AI to scale their approach.
In our sessions, we provide:
- How AI is transforming the sales process and buyer journey
- AI tools to improve lead generation, outreach, and closing
- Practical steps to adopt AI in your sales organization
- How to sell to AI Buyers
Keynote, Seminar or Workshop
Evolving From Personas To Twins
Personas are dead.
Great marketers create Twins.
Great marketers create Twins.
Buyer understanding is one of the most powerful tools for a marketing team to be successful.
But many marketers are still using Personas and a dated approach to understanding their audience.
This session delivers for marketers:
- The impact of buyer understanding across the funnel
- How to create deep, accurate Twins instead of Personas
- Leveraging AI to bring Twins to life for daily support in delivering better marketing
Meet Your Speakers
Andy Halko, CEO
Over two decades, I've consulted with a few hundred companies on how to help them grow and evolve. With a unique set of skills that merge business strategy, buyer psychology, creative and technlogy, I give clients powerful roadmaps to scale.
People say I have a rare ability to shape systems, synthesize chaos, and spot what others miss — whether I’m advising a leadership team, building software, or architecting a brand’s next move.
Tony Zayas, CRO
I lead growth strategy and go-to-market execution. I’ve helped scale dozens of B2B SaaS, tech and professional services companies—many from early traction to category leadership. My background blends digital strategy, demand generation, and high-performance coaching, giving clients a distinct edge in both revenue growth and operational clarity.
People know me for cutting through complexity, spotting patterns others miss, and creating systems that drive momentum.
Why These Sessions Matter
No Marketing or Sales Team Can Survive or Thrive Without AI Now
AI is changing marketing and sales faster than most organizations can keep up. Teams that understand and adopt AI early will have the advantage — those that don’t risk being left behind.
These workshops deliver practical, real-world strategies your team can use right away — not in a year, not after months of research. Immediate, actionable insights designed to move you forward, faster.
FAQs
How long are the sessions?
We have 30 minute, 90 minute and half day presentations, depending on your event’s needs.
Are sessions in-person or virtual?
Both options are available. We can present live at your location or deliver a virtual session for remote audiences.
Can sessions be customized?
Yes. We tailor content slightly to match your audience’s industry, level of experience, and goals — while keeping the sessions practical and actionable.
What is the cost?
These are paid workshops with any travel expenses based on length, size, and customization level. Reach out to discuss your event.
The Omniscient Buyer Book
Our Founder, Andy Halko, wrote the ultimate playbook for the new reality of AI-Led Buyers.
