Tony Zayas
Chief Revenue Officer
I’ve spent 20+ years passionately aligning marketing and sales teams to achieve unprecedented results.
Andy Halko
Founder & CEO
I started Insivia over 22 years ago and have worked with several hundred companies on driving growth.
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Analyzing the Competition: How to Comprehensively Analyze the Competition
Learn how to comprehensively analyze the competition and gain valuable insights to improve your business strategy.
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Discovering Your Ikigai: Finding Purpose and Aligning Your Business
In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai - the reason for being. They discuss how understanding and aligning with one's ikigai can lead to greater happiness, purpose, and success, both on a personal and organizational level. The hosts explain the key elements of ikigai - what you love, what the world needs, what you can be paid for, and what you're good at.
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Defining Your Brand Voice: A Step-by-Step Process
Crafting a brand voice? This step-by-step guide will help you define and refine your brand personality for effective communication.
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In this episode, Tony Zayas and Andy Halko dive deep into the concept of the Accountability Pyramid - a strategic framework that helps organizations align their core values, vision, mission, targets, goals, actions, and accountability. They discuss how this pyramid provides structure and clarity, ensuring that all the pieces of a company's strategy fit together seamlessly.
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In this episode, Tony Zayas and Andy Halko dive deep into the complexities of the customer journey and how businesses can better understand and map out this critical process. They discuss the common challenges marketers face in defining the customer journey, including the dynamic nature of personas and the need to address evolving emotions and barriers at each stage.
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The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out of this world customer love, and elite partner relationships. Andy provides real-world examples of how companies have leveraged these pillars to pull ahead of the competition. The conversation emphasizes the importance of going deep into one or more of these pillars, rather than just scratching the surface.
