Tony Zayas
Chief Revenue Officer
I’ve spent 20+ years passionately aligning marketing and sales teams to achieve unprecedented results.
Andy Halko
Founder & CEO
I started Insivia over 22 years ago and have worked with several hundred companies on driving growth.
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Structuring Your Offerings for Maximum Clarity and Impact
Discover how to effectively structure your offerings for maximum clarity and impact. Learn the key strategies to attract and engage your audience.
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Transforming Strategic Planning with AI: Lessons from Building Frictionless
In this episode, we explore how AI is transforming the traditional strategic planning process. Andy shares his 15-year journey of developing a platform called Frictionless that leverages AI to democratize strategic planning. He discusses how he identified key methodologies, created progressive exercises to fill in the "blank spaces", and ultimately integrated AI to enhance and streamline the entire strategic thinking process.
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Empowering Sales with Frictionless: Aligning Teams, Understanding Customers, and Driving Results
In this episode of the Vision Gap Show, hosts Tony Zayas and Andy Halko dive deep into how Frictionless, a comprehensive branding and marketing platform, can support and empower sales teams. They discuss the holistic nature of Frictionless, which goes beyond just marketing to provide sales, product, and other teams with a centralized understanding of target audiences, competitive landscapes, messaging, and more. The hosts highlight how Frictionless can help onboard new sales hires, align teams across the organization, and give salespeople the research and tools they need to effectively engage prospects. They explore features like persona research, competitive analysis, sales journey mapping, and message libraries - all of which can be leveraged by sales to better understand their customers and craft compelling narratives. Ultimately, this episode showcases the power of Frictionless as a strategic resource that can benefit the entire go-to-market function, not just marketing. Tune in to learn how this platform can remove friction and align your sales, product, and customer-facing teams around a shared vision and messaging.
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The Art of Targeted Marketing: Developing Effective Campaigns with Personas and AI
Create successful campaigns using personas and AI. Discover how to effectively develop marketing strategies for your target audience.
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Understanding Your Audience: Building Accurate Buyer Personas and ICPs
Learn how to understand your audience by creating accurate buyer personas and ideal customer profiles for effective marketing.
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Frictionless SWOT: Taking the Traditional SWOT Analysis to the Next Level
Take your SWOT analysis to the next level with these innovative strategies and techniques. Enhance your business planning and decision-making processes.
