For initial impressions and long-term customers alike, the web design of a LegalTech platform is critical to growing and retaining customers. A well-constructed, intuitive, and helpful website will go a long way with clients, both present and future.
🕑 Reading Time: 23 MinutesBabelbark is a platform connecting pet parents, vets, shelters, groomers, walkers, and the entire pet-focused ecosystem.
Like any new start-up, finding customers is a top priority to gain traction and prove to investors that there is value in the product or services.
The challenge for BabelBark is a complex system of offerings across a wide range of audiences which requires a segmented and personalized approach for each audience.
We always start with a smart strategy.
Our micro-funnel approach built upon the critical path to conversion helps us define a strategy to win.
Our Marketing Strategy program is often the introduction to any engagement and is used to create a well defined plan for success.
With all of the audiences and offerings for BabelBark, it was important to look at the developing segmented campaigns and understand the tactics as well as key performance indicators for every step in the critical path to conversion.
Creating Conversion Experiences
We started out with a wide range of landing pages with sign-up and purchase experiences.
STRATEGY
Many landing pages provide personalized, custom experiences and allow for testing of messages.
DESIGN
Talk about a fun photo shoot for authentic and unique visuals of pets with the BabelBark products.
EXPERIENCE
We made it easy for visitors to build personalized products and go through the process without friction.
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