50 Must Know Stats About Video & Animation Marketing 2013

May 22, 2013

Click here to check out our updated list for 2017.

The world of video marketing continues to grow and your company has the opportunity to grow with it. Here are 50 video marketing statistics that you need to be aware of for 2013.

  1. Video was the fastest growing form of ad format in 2012.
  2. According to ComScore, 45.4 percent of users viewed at least one video online over the course of a month.
  3. 86% of colleges and universities have a presence on YouTube, according to the University of Dartmouth.
  4. By next year video ad spending will increase from $1.97 billion to $5.71 billion.
  5. Each day 100 million internet users watch an online video.
  6. According to Rhythm and Insights, combining video with full page ads boost engagement by 22%.
  7. 90% of user say that seeing a video about a product is helpful in the decision process.
  8. 75% of executives watch work-related videos on business websites at least once a week.
  9. More video content is uploaded in 30 days than all three major U.S. T.V.? networks combined have created in 30 years.
  10. 65% of executives visit the marketer's website after viewing a video.
  11. According to ComScore, the average user spends over 16 minutes watching online video ads every month.
  12. One minute of video is equal to 1.8 million words.
  13. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
  14. According to NIELSEN Wire, 36% of online consumers trust video ads.
  15. 65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.
  16. Online video advertisers prefer pre-roll ads by a 3:1 margin over the next most favored format according to Break Media.
  17. By 2016 video ad spending will reach $5.4 Billion by 2016 according to Break Media.
  18. Video ads make up 35% of total online ad spending according to Break Media.
  19. According to NIELSEN, YouTube attracts 136 million unique viewers per month.
  20. 147.MM Americans watch video on the internet, according to NIELSEN.
  21. According to Tremor Video, 75% of online video viewers have interacted with an online video ad this month.
  22. 87% of online marketers use video content according to Outbrain.
  23. According to ComScore the average user is exposed to an average 32.3 videos in a month.
  24. 46% of users take some sort of action after viewing an ad, according to Online publishers association.
  25. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.--
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  26. 72 Hours of video are uploaded to YouTube every minute, according to YouTube.
  27. Comedy is the most popular form of online video content among all viewers at 39% according to Burst Media.
  28. 33% of content viewed is about the news according to Burst Media.
  29. 31% of videos viewed deal with music according to Burst Media.
  30. According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.
  31. 1/3 of all online activity is spent watching video.
  32. According to Forbes, 59% of executives would rather watch video than read text.
  33. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
  34. According to VINDICO, 80% of online video ads are abandoned withing the first half of the ad.
  35. 50% of executives look for more information after seeing a product/service in a video, according to Forbes.
  36. According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
  37. YouTube uers watch more than 3 billion hours of video per month, according to YouTube.
  38. According to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer.
  39. 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures.
  40. Ipad users tend to watch a video up to 5 minutes long.
  41. 16% of YouTube videos are embedded, linked, shared on Tuesday between 11am and 1pm.
  42. About 74% of the online market now supports HTML5 according to LongTail Video.
  43. According to Jun Group, videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute.
  44. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  45. Animated explainer videos increase conversion rates by 20% according to Unbounce.
  46. 76% of marketers plan to increase their use of YouTube and video marketing according to Social Media Examiner.
  47. 30 second in-stream mobile video ads have an 88.3% completion rate according to Rythm Insights.
  48. 4 out of 5 users will click away if the video stalls while loading according t0 Google.
  49. 22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey.
  50. By 2016, 2/3rds of the worlds mobile data traffic will be video according to Cisco.

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