Your Website Is The Center Of Your Marketing

April 5, 2016

 

In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions:

  • Content marketing – a platform to post content that provides useful resources to your audience as well as boosting SEO
  • General marketing – a way for your customers or clients to interact with your brand and products/services
  • Recruiting – a place to showcase your culture and attract new employees
  • Landing pages – destinations for your PPC advertising

Ultimately, a well designed website will serve all of these functions, but they all serve one higher purpose: they help convert leads.

If you’re interesting in converting more leads and improving your ROI, click here to check out some information about conversion optimization.



About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.