In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions:

  • Content marketing – a platform to post content that provides useful resources to your audience as well as boosting SEO
  • General marketing – a way for your customers or clients to interact with your brand and products/services
  • Recruiting – a place to showcase your culture and attract new employees
  • Landing pages – destinations for your PPC advertising

Ultimately, a well designed website will serve all of these functions, but they all serve one higher purpose: they help convert leads.

If you’re interesting in converting more leads and improving your ROI, click here to check out some information about conversion optimization.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


Details + Registration