In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions:

  • Content marketing – a platform to post content that provides useful resources to your audience as well as boosting SEO
  • General marketing – a way for your customers or clients to interact with your brand and products/services
  • Recruiting – a place to showcase your culture and attract new employees
  • Landing pages – destinations for your PPC advertising

Ultimately, a well designed website will serve all of these functions, but they all serve one higher purpose: they help convert leads.

If you’re interesting in converting more leads and improving your ROI, click here to check out some information about conversion optimization.

July 11, 2019 Seminar

Marketing Uncovered: Market Research & Assessments To Win

Know Where You Stand To Reach Your Destination This seminar will give you a step-by-step approach to gathering information from prospects, assessing your current marketing, and evaluating competitors. These elements are key to creating a plan for successful marketing and we’ll be giving you a unique insight into how to get it done. During this […]


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