What Makes a Website Usable?

Today Matt shares 3 things that can decide whether or not your site is usable.

Video Transcription

Hey everybody! We’re talking about usability this month and today I want to explain what actually makes a website usable. Well there’s a few things that go into deciding whether or not your website is user-friendly and the first one being navigation. If a user gets to your website and they have to search for the navigation. they have to click around your website just to find what they’re looking for, then they’re going to get turned off and they’re going to move on to the next website. The second one being content. We say all the time how important content is for your website and with usability it’s still extremely important. You need to make sure that your content is well-written and organized so that the user can find the information they are looking for right away. The the third one being the design of your website. Make sure that it’s not overwhelming. Yes the website design is important and it’s a great way for your designers to show off their talents but you need to make it simple, keep it streamlined, make sure that it’s easy for the user to navigate through and find what they’re looking for. We’re going to be covering a lot of usability topics this month and at the end on July 30th we’re going to be hosting our seminar and I hope to see you there.

See how Insivia can help you with your Website

Written by: Tony Zayas, Chief Revenue Officer

In my role as Chief Revenue Officer at Insivia, I help SaaS and technology companies break through growth ceilings by aligning their marketing, sales, and positioning around one central truth: buyers drive everything.

I lead our go-to-market strategy and revenue operations, working with founders and teams to sharpen their message, accelerate demand, and remove friction across the entire buyer journey.

With years of experience collaborating with fast-growth companies, I focus on turning deep buyer understanding into predictable, scalable revenue—because real growth happens when every motion reflects what the buyer actually needs, expects, and believes.