Do you know what Skeuomorphism is? Chad fills you in on this design technique and what you need to expect for the future.

Video Transcription

Over the past few years you may have noticed a certain type of graphical development where the elements are designed to look just like realistic objects. Say if it’s a bookshelf it would look like the files are on wood. This is called skeuomorphism and it’s a design technique pioneered by Apple. However in 2013 we are beginning to move away from that towards what’s called Window’s Metro, based of Windows new tablet OS. It’s more of a clean, easy to use, and more mobile-oriented design technique. That is where we are moving in terms of design and it would benefit you to look into that.

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.