Andy talks about the importance of branded search terms and how you should be using them to boost your site.

Video Transcription

Morning everybody, I want to talk about branded search terms this morning. What I want to see is if they are good or bad. So a branded search term is when someone searches your company name or some phrase with your company name in it and they come to your website. Well on the first hand its really good because that means you’re high up in the searches for your company name and some companies can’t say that’s the truth, so at least you’re up there for that.

For the majority of the traffic that’s coming to your site, if you see the top 10 phrases for people coming into your website have your company name in them, what that means is that they’re not coming for your services or your products or other things like. They already know your company name. You’re not getting people that don’t know it. So you really want to make sure that you have a lot of none branded search terms at the top of your list. You want something that describes your products or your services or something about your industry and not just your company name. So branded search terms are good to have to make sure you’re high up on the ranks but you really want to make sure getting a lot of traffic from non-branded search terms as well.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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