Matt offers some tips and statistics on what channels are best to use when trying to reach your target audience.

There’re a lot of different channels you can use to communicate with your audience, but the right one to use depends largely on what your goals are. If you’re just trying to expand your visibility and brand awareness, then social media, like Facebook or Twitter, might be the best. But if you’re an e-commerce company, than something like Pinterest or YouTube might be a better option for you, since 68% of people go through YouTube before making a purchase decision. In a recent study that included 100 companies, about 98 of them used 3 or more channels to communicate with your audience, so it’s definitely okay to use more than one channel – in fact, I’d recommend it. That way you know for sure you’re reaching your entire audience and getting your message out there.

So this month make sure that you register for our Audience Analysis seminar, and I hope to see you there!

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.