Matt offers some tips and statistics on what channels are best to use when trying to reach your target audience.

There’re a lot of different channels you can use to communicate with your audience, but the right one to use depends largely on what your goals are. If you’re just trying to expand your visibility and brand awareness, then social media, like Facebook or Twitter, might be the best. But if you’re an e-commerce company, than something like Pinterest or YouTube might be a better option for you, since 68% of people go through YouTube before making a purchase decision. In a recent study that included 100 companies, about 98 of them used 3 or more channels to communicate with your audience, so it’s definitely okay to use more than one channel – in fact, I’d recommend it. That way you know for sure you’re reaching your entire audience and getting your message out there.

So this month make sure that you register for our Audience Analysis seminar, and I hope to see you there!



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


Details + Registration