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B2B SaaS

How to Build a B2B SaaS Brand

What are SaaS companies?Software as a service (SaaS) companies are no doubt the dominant of the business environment, both in their respective local economies and at the global level. Several statistics are supporting the fact that the SaaS business segment is fast-growing and the largest market segment since 2019. For example, Gartner research estimated that

B2B SaaS

B2B SaaS Growth Marketing Strategy

The B2B SaaS industry has experienced significant growth in recent years, averaging approximately 30% per year. This robust growth has been backed by the huge rise of the use of technology in proffering solutions to major business problems. Gartner research published that the revenue of the SaaS industry should hit $143.7 billion USD by the

B2B SaaS

How to Create the Best Websites for B2B SaaS Companies

In short, a B2B Software as a Service (SaaS) company strives to solve problems and pain points for businesses by hosting applications on the internet. In the cloud-based model, software products are hosted on the company’s server but can be accessed and utilized by customers remotely.  B2B SaaS companies handle several business functions, including customer

SaaS + Tech Founder Blogs

IdeaScale’s Investment in Brand Advocacy

As a bootstrapped company, IdeaScale’s customers are our investors, but they are also our collaborative product developers who help us decide what to build next, they are our tastemakers who tell us how we’re doing in the market place and they are also a key part of our marketing strategy.

Articles

Go To Market Strategies for Tech Consulting Services

The survival of your tech consulting business depends largely on having a working go-to-market strategy that oversees the successful launch of your services.

Articles

Best Medical Device Websites

In this article, we shall highlight the best medical device websites where you can have access to vital information that helps you in product design and market penetration strategies.