Vetting Your Product Idea for Market Viability

Have you ever had a brilliant idea for a product that you think could revolutionize your industry? If you’re a service-based business looking to scale, developing a product might be the key to accelerating your growth. But before you dive headfirst into product development, it’s crucial to vet your ideas thoroughly to ensure you’re investing your time and resources wisely.

In this video, we’ll guide you through a step-by-step process for vetting your spin-out product ideas. Whether you’re a seasoned entrepreneur or a first-time founder, these strategies will help you evaluate the viability of your concepts and identify the most promising opportunities for growth.

1. Opportunity

The first step in vetting your product ideas is to assess the size of the market opportunity. Conduct market research to understand the demand for your product and identify potential customers. Determine the size of your target market and estimate the revenue potential based on market data.

2. Demand

Evaluate the level of demand for your product by assessing whether it fulfills a need or a want in the market. Consider how hungry your target audience is for your solution and whether there is a genuine demand for it. Be honest with yourself and seek outside opinions to avoid overestimating demand based on personal biases.

3. Competition

Analyze the competitive landscape to understand how many alternatives already exist in the marketplace. Consider both direct competitors and alternative solutions that customers might choose instead of your product. Evaluate the market share of existing competitors and assess the level of competition you’ll face.

4. Uniqueness

Assess the uniqueness of your product and determine whether it offers something distinctive compared to existing solutions. Aim to create a “category of one” by combining unique features that set your product apart from the competition. Explore ways to differentiate your offering and reduce competition in the market.

5. Effort and Cost

Evaluate the effort and cost required to develop, launch, and support your product. Consider factors such as development time, resource allocation, and potential expenses for marketing and distribution. Be realistic about your budget and consider outsourcing tasks to maximize efficiency and minimize costs.

6. Return on Investment (ROI)

Calculate the potential return on investment for your product by estimating the profitability and scalability of your venture. Assess the profit margins and consider the likelihood of achieving a positive ROI based on market demand and competition. Evaluate the potential for future growth and explore opportunities for acquisition or exit.

Additional Considerations

Beyond these six factors, consider other elements such as passion and expertise in your evaluation process. Assess your level of passion for the product idea and determine whether it aligns with your interests and values. Evaluate your expertise in the industry and consider how well-equipped you are to execute on the idea.


Vetting your spin-out product ideas is a critical step in the product development process. By carefully evaluating factors such as market opportunity, demand, competition, uniqueness, effort and cost, and return on investment, you can make informed decisions about which ideas to pursue and prioritize.

Remember to approach the vetting process with honesty, realism, and an open mind. Seek feedback from peers, mentors, and potential customers to validate your assumptions and refine your ideas. With a systematic approach to vetting, you can increase the likelihood of success and build a product that resonates with your target market.