More Growth Strategy Articles

Tools For Bridging The Culture Gap

Take AIM: How to Target the Right Audience

Take AIM – Strategic Planning

The Culture Gap

The Vision Gap

How to Determine a Marketing Budget

Marketing Strategy vs. Marketing Plan

Personas and The “Broken Telephone” Game

The Evolution of Niche Markets

Creating an Audience Matrix

More Growth Strategy Stats

47% of millennials want to work at diverse companies, according to a recent study.

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

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