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More Growth Strategy Stats

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

How to Reduce Churn