Segmentation, Targeting, and Positioning
Go To Market Strategies for Tech Consulting Services
Blue Ocean Strategy Developing Value Propositions
Tools For Bridging The Culture Gap
Small Ways to Add Big Personality to Your IT Site
Motivational Quotes for Marketing Professionals
Assessing Your Brand, Website & Marketing
Evaluating Your Software Brand Positioning Through SWOT Analysis
SaaS IPOs have more than doubled over the last 12 years
In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.
Growing faster has twice as much impact on share price as improving margins
Software and online services are in a period of dizzying growth
At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR