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Sharing Your Vision With Your Customers
The Importance of a Business Plan
What Type of Media is Right for Your Target Audience?
Avoid Vague Goals in Your Marketing Plan
Blue Ocean Strategy
13 Strategies to Boost SaaS User Retention and Renewals
Take AIM: How to Target the Right Audience
Determining Your Audiences For Your Software or Technology Website
Segmentation, Targeting, and Positioning
Motivational Quotes for Marketing Professionals
Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”
As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x
In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.
SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence
The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms
Negative Churn and Expansion Revenue
The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%
More than two thirds of SAAS companies experienced annual churn rates of 5% or higher
The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017