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Marketing Strategy vs. Marketing Plan

Organization Structure Planning

The Vision Gap

Small Ways to Add Big Personality to Your IT Site

Defining Your Brand Voice

Take AIM: How to Target the Right Audience

How to Determine a Marketing Budget

Make Tactical Goals Part of Your Vision

The Basics of Analyzing Your Audience

More Growth Strategy Stats

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem

The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

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