More Growth Strategy Articles

What The Smart Home Means For Marketing

Avoid Vague Goals in Your Marketing Plan

Organization Structure Planning

Small Ways to Add Big Personality to Your IT Site

Defining Your Brand Voice

Creating an Honest SWOT Analysis

Create a Tangible Strategic Vision

Sharing Your Vision With Your Customers

13 Strategies to Boost SaaS User Retention and Renewals

How To Get a Head Start on Marketing Your Product

More Growth Strategy Stats

Negative Churn and Expansion Revenue

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

Invention is 10% inspiration and 90% perspiration.

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc

SaaS IPOs have more than doubled over the last 12 years

After $10M in ARR, the median growth rate slows to just under 50%

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

July 11, 2019 Seminar

Marketing Uncovered: Market Research & Assessments To Win

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