We combine the smarts of a consultancy and the expertise of an agency to deliver breakthrough growth.
Segmentation, Targeting, and Positioning
Blue Ocean Strategy
Go To Market Strategies for Tech Consulting Services
Blue Ocean Strategy Developing Value Propositions
Tools For Bridging The Culture Gap
Small Ways to Add Big Personality to Your IT Site
Motivational Quotes for Marketing Professionals
Tell Great Stories!
Assessing Your Brand, Website & Marketing
Evaluating Your Software Brand Positioning Through SWOT Analysis
SaaS IPOs have more than doubled over the last 12 years
In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.
Growing faster has twice as much impact on share price as improving margins
The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%
Software and online services are in a period of dizzying growth
As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x
In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%
At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%
Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale