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What’s the difference between marketing and strategic marketing?
How Technology Companies Can Leverage Focused Niche Markets
Defining Your Brand Voice
Brand Strategy Framework
The Basics of Analyzing Your Audience
The Culture Gap
Personas and The “Broken Telephone” Game
Blue Ocean Strategy
The Importance of a Business Plan
Determining Your Audiences For Your Software or Technology Website
36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts
Investment in marketing automation tools is expected to reach $25 billion by the year 2023
51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution
Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)
Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time
Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
SaaS companies in the $7.5MM-$15MM range are among the fastest growers
How to Reduce Churn