More Growth Strategy Articles

How to Get Everyone on the Same Page

How To Get a Head Start on Marketing Your Product

Segmentation, Targeting, and Positioning

Tools For Bridging The Culture Gap

Creating an Audience Matrix

The Culture Gap

Create a Tangible Strategic Vision

What’s the difference between marketing and strategic marketing?

Tell Great Stories!

How To Assess Your Brand, Website, Marketing & Competitors

More Growth Strategy Stats

How Often Should The Pricing Committee Be Meeting And Making Changes?

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

At Facebook, 15 percent of tech roles are staffed by women

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

SaaS IPOs have more than doubled over the last 12 years

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

High-growth companies generate 60% fewer sales opportunities than low-growth companies

Growing faster has twice as much impact on share price as improving margins

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year