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62 percent of companies increased their sales by designing responsive mobile platforms for their websites.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

13.7% of sales are online

People ignore design that ignores people.

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

Good design is obvious. Great design is transparent.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

Design is not just what it looks like and feels like. Design is how it works.