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Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

Marketing without design is lifeless, and design without marketing is mute

Comic Sans is never an acceptable font. Unless you are an 8 year old girl writing a poem about unicorns.

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

The design process, at its best, integrates the aspirations of art, science, and culture.

People ignore design that ignores people.

Without good design it is easy to miss the point

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended