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Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

Simplicity is the ultimate form of sophistication

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

62 percent of companies increased their sales by designing responsive mobile platforms for their websites.

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

Design is not just what it looks like and feels like. Design is how it works.

Comic Sans is never an acceptable font. Unless you are an 8 year old girl writing a poem about unicorns.

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.