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You need to be thinking about how the length of each contract will affect churn�in a given period when you calculating renewal rate.
Small Ways to Add Big Personality to Your IT Site
Take AIM – Strategic Planning
Create a Tangible Strategic Vision
Marketing Strategy vs. Marketing Plan
Blue Ocean Strategy Developing Value Propositions
Tools For Bridging The Culture Gap
The Culture Gap
Organization Structure Planning
Avoid Vague Goals in Your Marketing Plan
How to Determine a Marketing Budget
The average SaaS company spends just 6 hours determining their pricing strategy
If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn
Women in western countries use the internet 17 percent more than their male counterparts
Companies with longer contracts (2+ years) reported the lowest annual unit churn
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
Growing faster has twice as much impact on share price as improving margins
As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.
SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time
All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing