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You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.

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More Growth Strategy Stats

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

The average SaaS company spends just 6 hours determining their pricing strategy

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Google only has a 30 percent female workforce

54% treat upselling and add-on sales as high priority

High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

How to Reduce Churn

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

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