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You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.

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More Growth Strategy Stats

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

More than 1/2 of SAAS companies increased their spending on customer retention last year

Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years