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You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.

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More Growth Strategy Stats

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Is your SaaS business viable?

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

56% treat “Existing Customer Renewals” as high priority

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.

A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

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