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You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.
The Evolution of Niche Markets
The Vision Gap
Segmentation, Targeting, and Positioning
Blue Ocean Strategy Developing Value Propositions
Marketing Strategy vs. Marketing Plan
Sharing Your Vision With Your Customers
Creating an Audience Matrix
Personas and The “Broken Telephone” Game
Small Ways to Add Big Personality to Your IT Site
What’s the difference between marketing and strategic marketing?
The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn
After $10M in ARR, the median growth rate slows to just under 50%
orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month
In 2017, Foxconn Technology Group achieved revenue of 158.15 billion U.S. dollars.
At Twitter, 10 percent of tech roles are staffed by women
55% of SaaS companies rate Customer Retention as the key metric to measure