Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.

SaaS & Tech Growth Strategy Articles

• Your Guide to All Things EdTech: Go-To-Market, Branding, Positioning
  Your Guide to EdTech: Go-To-Market, Branding, and Positioning StrategiesA compelling positioning, branding, and go-to-market strategy is critical for EdTech companies for several reasons.The EdTech market is highly competitive, with many companies vying for attention from educators, students, and parents. A strong brand can help your company stand out in this crowded market and attract new […]
• SaaS Trends and Stats You Must Know in 2022
  SaaS Trends and Stats You Must Know in 2022SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021 To succeed, companies […]
• What Is MRR
  The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.
• Understanding the Fundamentals of Your SaaS Go-To-Market Strategy
  Understanding the Fundamentals of Your SaaS Go-To-Market StrategyExplore the article:What is a go-to-market strategy for SaaS companies?How do you create a go-to-market strategy for a SaaS product?What are the key components of a successful go-to-market strategy for SaaS?How can SaaS companies effectively target and reach their ideal customers?What role does pricing play in a SaaS […]
• Creating A Strategic Marketing Approach for Software & Technology Companies
  The most successful marketing campaigns are executed with a clear vision and goal.
• 7 Ways to Use Digital Sales Rooms for Killer Closing
  7 Ways to Use Digital Sales Rooms for Killer ClosingA digital sales room is sales enablement platform that collects and provides information, tools, and resources to help salespeople close more deals. Digital sales rooms provide a centralized platform for sales teams to access the resources they need to do their jobs efficiently. These rooms can […]
• How Technology Companies Can Leverage Focused Niche Markets
  How B2B SaaS Companies Can Leverage Focused Niche MarketingAs the world advances more and more toward consistent innovation, B2B SaaS companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other's throats all the time for survival. It's all about 'survival of the fittest. […]
• 10 Reasons Your Customers Are Churning
  Churn is a death knell for any business. Make sure you aren't making any of these common reasons your customers are churning.
• Marketing Strategy vs. Marketing Plan
  So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]

SaaS & Tech Growth Strategy Stats

• For SaaS companies valued at over $1billion, the median amount of financing raised is $206million
• The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
• They may forget what you said, but they will never forget how you made them feel.
• The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
• A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews
• The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
• To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)
• Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business
• In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.