Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

InsightSquared
Growth Strategy🕑 Reading Time: 0 Minutes

You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.

What Is A Fractional CMO
B2B SaaS Growth Strategy Startups

Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.

🕑 Reading Time: 20 Minutes