Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.

SaaS & Tech Growth Strategy Articles

• How To Get a Head Start on Marketing Your Product
• Marketing Strategy vs. Marketing Plan
• Go To Market Strategies for Tech Consulting Services
• How Technology Companies Can Leverage Focused Niche Markets
• SaaS Trends and Stats You Must Know in 2022
• Creating A Strategic Marketing Approach for Software & Technology Companies
• How to Determine a SaaS Marketing Budget
• What The Smart Home Means For Marketing
• Social Media Trends for B2B SaaS Brands

SaaS & Tech Growth Strategy Stats

• High-growth companies generate 60% fewer sales opportunities than low-growth companies
• To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)
• Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015
• In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.
• Google only has a 30 percent female workforce
• Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases
• 73% of organizations indicated nearly all their apps will be SaaS by 2021
• Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
• Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts