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You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.
How Technology Is Impacting Mixed Use Properties and What You Can Do About It
What’s the difference between marketing and strategic marketing?
How to Get Everyone on the Same Page
13 Strategies to Boost SaaS User Retention and Renewals
Segmentation, Targeting, and Positioning
Organization Structure Planning
Blue Ocean Strategy
Take AIM: Why a Strategic Approach to Marketing is Best
How To Assess Your Brand, Website, Marketing & Competitors
Brand Strategy Framework
The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
How Often Should The Pricing Committee Be Meeting And Making Changes?
51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution
While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
How to Reduce Churn
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers