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You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.

InsightSquared

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More Growth Strategy Stats

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

How Often Should The Pricing Committee Be Meeting And Making Changes?

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

How to Reduce Churn

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers