Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019. In the same timeframe, the number of businesses has grown by 3.9% and the number of employees has grown by 0.7%.

Market Research Articles

• The Importance of Surveying your Clients
  Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]
• The Basics of Analyzing Your Audience
  As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]
• Custom Analytics Dashboards
  There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don't have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We'll walk through creating a dashboard called "content marketing" step-by-step.Getting StartedIn the reporting tab, […]
• Managing KPIs with Analytics
  Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we're going to dig a little deeper, and we'll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]
• Tips for Interpreting Analytics Data
  Having a wealth of data at your fingertips is never a bad thing, but it's a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]
• Take AIM: How to Target the Right Audience
  Steps needed to establish and reach your target audience.
• How To Assess Your Brand, Website, Marketing & Competitors
  There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
• Personas and The “Broken Telephone” Game
  We've all played the telephone game.
• An Analytics Primer
  Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business.Analytics can tell you where your web traffic […]

Biotech Stats

Market Research Stats

• The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
• In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
• Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
• The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
• To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)
• If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
• In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.
• Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
• Cloud application services are expected to grow at an average annual rate of 18.5% through 2025