Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Statistic Info

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019. In the same timeframe, the number of businesses has grown by 3.9% and the number of employees has grown by 0.7%.

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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

54% treat upselling and add-on sales as high priority

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing