Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019. In the same timeframe, the number of businesses has grown by 3.9% and the number of employees has grown by 0.7%.
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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)