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More Agile Marketing Stats

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Intelligent marketing should at times be thrown out the window by your gut feeling.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

The best place to hide a dead body is page 2 of Google search results.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Many a small thing has been made large by the right kind of advertising.

Finding new ways, more clever ways to interrupt people doesn’t work.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.