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More Agile Marketing Stats

Finding new ways, more clever ways to interrupt people doesn’t work.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Intelligent marketing should at times be thrown out the window by your gut feeling.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Agile projects are twice as likely to succeed as projects run with traditional project management

Many a small thing has been made large by the right kind of advertising.