More Growth Strategy Articles

Make Tactical Goals Part of Your Vision

The Evolution of Niche Markets

How To Get a Head Start on Marketing Your Product

You’re Self-Centered & Thats Why Your Marketing Sucks

Take AIM – Strategic Planning

The Importance of a Business Plan

The Basics of Analyzing Your Audience

The Vision Gap

Avoid Vague Goals in Your Marketing Plan

Why Your Property’s Brand Needs Authentic Imagery

More Growth Strategy Stats

If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

When determining Sales Capacity, “it’s worth noting that some percentage of new sales hires won’t meet expectations, so that should be taken into consideration when setting hiring goals. Typically we have seen failure rates around 25-30% for field sales reps, but this varies by company. The failure rate is lower for inside sales reps. can be counted as half of a productive rep”

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

Negative Churn and Expansion Revenue

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

54% treat upselling and add-on sales as high priority

When venture capitalists participate in seed rounds, the average round size is 3x larger

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

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