More Growth Strategy Articles

Sharing Your Vision With Your Customers

Segmentation, Targeting, and Positioning

The Evolution of Niche Markets

13 Strategies to Boost SaaS User Retention and Renewals

Defining Your Brand Voice

What’s the difference between marketing and strategic marketing?

How to Determine a Marketing Budget

Blue Ocean Strategy Developing Value Propositions

How To Assess Your Brand, Website, Marketing & Competitors

How to Get Everyone on the Same Page

More Growth Strategy Stats

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

The fastest growing SaaS companies raise an average of $9.5M in Series A funding

Google only has a 30 percent female workforce

Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc

How Often Should The Pricing Committee Be Meeting And Making Changes?

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

56% treat “Existing Customer Renewals” as high priority

Women in western countries use the internet 17 percent more than their male counterparts

26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn