Sharing Your Vision With Your Customers
Segmentation, Targeting, and Positioning
The Evolution of Niche Markets
13 Strategies to Boost SaaS User Retention and Renewals
Defining Your Brand Voice
What’s the difference between marketing and strategic marketing?
How to Determine a Marketing Budget
Blue Ocean Strategy Developing Value Propositions
How To Assess Your Brand, Website, Marketing & Competitors
How to Get Everyone on the Same Page
The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
The fastest growing SaaS companies raise an average of $9.5M in Series A funding
Google only has a 30 percent female workforce
Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc
How Often Should The Pricing Committee Be Meeting And Making Changes?
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
56% treat “Existing Customer Renewals” as high priority
Women in western countries use the internet 17 percent more than their male counterparts
26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.
As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn