More Growth Strategy Articles

Marketing Strategy vs. Marketing Plan

Motivational Quotes for Marketing Professionals

You’re Self-Centered & Thats Why Your Marketing Sucks

The Basics of Analyzing Your Audience

Small Ways to Add Big Personality to Your IT Site

What’s the difference between marketing and strategic marketing?

How Technology Is Impacting Mixed Use Properties—and What You Can Do About It

Blue Ocean Strategy

An Applied Innovation Model

13 Strategies to Boost SaaS User Retention and Renewals

More Growth Strategy Stats

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

After $10M in ARR, the median growth rate slows to just under 50%

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

How Often Should The Pricing Committee Be Meeting And Making Changes?

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

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