Invention is 10% inspiration and 90% perspiration.

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Marketing Strategy vs. Marketing Plan

The Vision Gap

What’s the difference between marketing and strategic marketing?

Blue Ocean Strategy Developing Value Propositions

Sharing Your Vision With Your Customers

Personas and The “Broken Telephone” Game

Social Media Trends for B2B SaaS Brands

Assessing Your Brand, Website & Marketing

Defining Your Brand Voice

Creating A Strategic Marketing Approach for Software & Technology Companies

More SaaS & Tech Growth Strategy Stats

In 2017, IBM generated 37.8 billion U.S. dollars in global IT services revenue, making it the largest IT services company in the world in terms of net sales

The average SaaS company spends just 6 hours determining their pricing strategy

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

More than 1/2 of SAAS companies increased their spending on customer retention last year

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.