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How To Assess Your Brand, Website, Marketing & Competitors
13 Strategies to Boost SaaS User Retention and Renewals
Motivational Quotes for Marketing Professionals
How to Determine a Marketing Budget
Tell Great Stories!
How to Get Everyone on the Same Page
The Importance of a Business Plan
Creating an Honest SWOT Analysis
The Basics of Analyzing Your Audience
Defining Your Brand Voice
Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs
Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues
The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms
They may forget what you said, but they will never forget how you made them feel.
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.
The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015
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