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Make Tactical Goals Part of Your Vision
An Applied Innovation Model
Determining Your Audiences For Your Software or Technology Website
Blue Ocean Strategy Developing Value Propositions
How To Assess Your Brand, Website, Marketing & Competitors
What The Smart Home Means For Marketing
Segmentation, Targeting, and Positioning
Organization Structure Planning
13 Strategies to Boost SaaS User Retention and Renewals
Personas and The “Broken Telephone” Game
The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
55% of SaaS companies rate Customer Retention as the key metric to measure
26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.
The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.
The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%
Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers
More than 1/2 of SAAS companies increased their spending on customer retention last year
Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.