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More Growth Strategy Stats

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

55% of SaaS companies rate Customer Retention as the key metric to measure

26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

More than 1/2 of SAAS companies increased their spending on customer retention last year

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.