If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.

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