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More Agile Marketing Stats

80% of marketers report that their departments are understaffed, making them feel overloaded

Agile projects are twice as likely to succeed as projects run with traditional project management

Nothing draws a crowd like a crowd.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

The best place to hide a dead body is page 2 of Google search results.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.