If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.


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Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

SaaS organizations are now operating in over 100 countries

Many a small thing has been made large by the right kind of advertising.

73% of organizations indicated nearly all their apps will be SaaS by 2021

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Agile projects are twice as likely to succeed as projects run with traditional project management

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Finding new ways, more clever ways to interrupt people doesn’t work.

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