More Agile Marketing Articles

Creating A Strategic Marketing Approach for Software & Technology Companies

The Impact of Gated Content for Software and SaaS Websites

5 Tips To Market Your Growing Software Development Business

How Can You Use Content Marketing in Traditional Marketing Campaigns?

How Technology Companies Can Leverage Focused Niche Markets

PPC and Paid Advertising: Burning Cash or Driving Leads?

Optimizing Your Web Content for Tech Companies

Using Software Demos in Your Marketing Funnel

Looking In On Your Competitor’s PPC Advertising

Ensuring ROI in Marketing

More Agile Marketing Stats

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

The best place to hide a dead body is page 2 of Google search results.

Finding new ways, more clever ways to interrupt people doesn’t work.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Intelligent marketing should at times be thrown out the window by your gut feeling.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

80% of marketers report that their departments are understaffed, making them feel overloaded

Content marketing is a commitment, not a campaign.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.