If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

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More SaaS & Tech Marketing Stats

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Agile projects are twice as likely to succeed as projects run with traditional project management

Intelligent marketing should at times be thrown out the window by your gut feeling.

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

Many a small thing has been made large by the right kind of advertising.

SaaS organizations are now operating in over 100 countries

Finding new ways, more clever ways to interrupt people doesn’t work.

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.