Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended


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Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

13.7% of sales are online

Everything is designed. Few things are designed well

Without good design it is easy to miss the point

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Remember it takes a lot of shit, to create a beautiful flower

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Design is where science and art break even.

83% of China’s digital shoppers made an online purchase in the past month

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