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83% of China’s digital shoppers made an online purchase in the past month

13.7% of sales are online

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

People ignore design that ignores people.

Without good design it is easy to miss the point

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools

The design process, at its best, integrates the aspirations of art, science, and culture.

Design is where science and art break even.

Marketing without design is lifeless, and design without marketing is mute