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A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools

Remember it takes a lot of shit, to create a beautiful flower

Good design is obvious. Great design is transparent.

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

There are around 3.8 million e-commerce sites in the USA

Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

Without good design it is easy to miss the point

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures