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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Without good design it is easy to miss the point

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools

83% of China’s digital shoppers made an online purchase in the past month

Good design is obvious. Great design is transparent.

Good design means never having to say “Click Here.”

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Design is not just what it looks like and feels like. Design is how it works.