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Without good design it is easy to miss the point
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools
People ignore design that ignores people.
Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not
Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
Remember it takes a lot of shit, to create a beautiful flower
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures
62 percent of companies increased their sales by designing responsive mobile platforms for their websites.