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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Simplicity is the ultimate form of sophistication
People ignore design that ignores people.
Good design is obvious. Great design is transparent.
Good design means never having to say “Click Here.”
Good design is all about making other designers feel like idiots because that idea wasn’t theirs
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools
There are around 3.8 million e-commerce sites in the USA
The Internet has been the most fundamental change during my lifetime and for hundreds of years.