Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

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Good design means never having to say “Click Here.”

Good design is obvious. Great design is transparent.

There are 9.6 million websites that use e-commerce technologies

38 percent of visitors will stop engaging with a website if the content or layout is unattractive.

Simplicity is the ultimate form of sophistication

Design is where science and art break even.

Without good design it is easy to miss the point

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

The design process, at its best, integrates the aspirations of art, science, and culture.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

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