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Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

Without good design it is easy to miss the point

Marketing without design is lifeless, and design without marketing is mute

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

There are around 3.8 million e-commerce sites in the USA

Good design means never having to say “Click Here.”

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures