[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

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Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Intelligent marketing should at times be thrown out the window by your gut feeling.

The best place to hide a dead body is page 2 of Google search results.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Nothing draws a crowd like a crowd.

73% of organizations indicated nearly all their apps will be SaaS by 2021

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Many a small thing has been made large by the right kind of advertising.