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More Agile Marketing Stats

Agile projects are twice as likely to succeed as projects run with traditional project management

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Content marketing is a commitment, not a campaign.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.