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More Agile Marketing Stats

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Nothing draws a crowd like a crowd.

The best place to hide a dead body is page 2 of Google search results.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

80% of marketers report that their departments are understaffed, making them feel overloaded

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.