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More Agile Marketing Stats

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Nothing draws a crowd like a crowd.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Finding new ways, more clever ways to interrupt people doesn’t work.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Many a small thing has been made large by the right kind of advertising.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Content marketing is a commitment, not a campaign.