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The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Intelligent marketing should at times be thrown out the window by your gut feeling.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Content marketing is a commitment, not a campaign.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Many a small thing has been made large by the right kind of advertising.

The best place to hide a dead body is page 2 of Google search results.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Nothing draws a crowd like a crowd.

Finding new ways, more clever ways to interrupt people doesn’t work.