‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

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More SaaS & Tech Marketing Stats

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Agile projects are twice as likely to succeed as projects run with traditional project management

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Content marketing is a commitment, not a campaign.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Intelligent marketing should at times be thrown out the window by your gut feeling.

SaaS solutions have the highest security features with 95% security failures due to human error

SaaS organizations are now operating in over 100 countries