Prospects want to be able see and feel a product before buying it and software is no different.For software, our goal should be to provide an experience that allows visitors to virtually touch and try on our product before they convert.
People are now more likely to scroll than click to another page -- the influence of mobile browsing and social media sites has influenced all online behavior.
You’ve likely heard the expression “Putting a face to the name.” There’s a reason why this applies to so many different situations in life – people, no matter who they are, trust someone they can connect with. And one of the best ways to connect with your customers – or potential customers – is through […]
Ok, so let's first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for software companies there are a number of different options.Software ScreenshotsThese are the hardcore real photos of your product interfaces. They are important for software buyers […]
In a world that relies mostly on technology - from smartphones to laptops - your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you'll want to make sure your website has everything it needs.Did we mention that the global number of Internet users is […]
Everyone tries to focus on the big conversions like demos, trials, and purchases but that leaves a lot of visitors behind.The reality for any business is that not everyone that visits is ready to buy.
Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]