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Design is not just what it looks like and feels like. Design is how it works.

13.7% of sales are online

Good design means never having to say “Click Here.”

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Good design is obvious. Great design is transparent.

Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

Simplicity is the ultimate form of sophistication

Without good design it is easy to miss the point

Design is where science and art break even.

Everything is designed. Few things are designed well

September 19, 2019 Seminar

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