51% of engineers did NOT attend an in-person trade show last year.

Insivia launches BuyerTwin, an AI-powered platform that gives instant, unfiltered feedback on marketing, sales, and product strategies—straight from your audience’s point of view.

Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.

Discover the top 20 customer experience books that help you create memorable journeys, improve retention, and build a buyer-first business.

Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.

Learn how to build a buyer-centric website that guides buyers, reduces friction, and converts more visitors with a step-by-step playbook grounded in buyer needs.