This month’s topic is Audience Analysis, so Matt took some time out of his day to talk a little about how to track what your competitors are talking about, and using that information to produce better content for your audience.

We all know it’s really important to analyze your audience, but it’s also important to analyze your competition to see how they’re communicating with their audience. HootSuite is a good tool for monitoring social media – it allows you to track your competitors networks so you can actually see what posts they’re posting and how they’re getting interactions with their audience.

Another great tool is HubSpot – HubSpot allows you to track key marketing metrics to see how your competition ranks in google, what keywords they’re ranking for and using, etc.

A third tool you can use is Google Alerts. Sign up for those alerts so that you get notified when your competitors get mentioned in an article or video, when you get mentioned in an article or video, and so on. This can really help out when you’re developing your content.

So if you aren’t keeping track of your competitors, go check out some of those tools and start tracking today.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


Details + Registration