Website optimization is extremely important in order to keep your site up to date and feeding search engines and your audience valuable information. Many technology companies feel the need to revamp or redo their website in order to meet current standards. Many of these sites provide a ton of content with the mindset that search engines would feed off of this information and benefit their organic ranking.
What we’re seeing in 2017 are technology company websites moving the other direction where they still provide valuable information, but in a clean and concise manner. Instead of pages and pages of information that can be cluttered, many sites are providing the user with materials such as whitepapers, videos and case studies in order to disseminate information to the audience.