What is an SEO Competitor Analysis: Beat the Competition in the SaaS Space
Now that you know why SEO for SaaS is important and that a SEO Competitor Analysis is a key way to get ahead in the SaaS industry, let’s make it happen.
How do you Conduct an SEO Competitor Analysis for SaaS?
An SEO competitor analysis is one big analysis, made up of a few smaller, more specific analyses. There are a few key areas to dig in on to paint the true competitor landscape for your SaaS offering.
The 5 key steps of a SaaS SEO competitor analysis are:
Identifying SEO Competitors
Identifying and sizing up SEO rivals can be a vital aspect of any successful search engine optimization tactic for SaaS organizations. By getting to know who your opponents are and the techniques they deploy to show up in search engine results pages (SERPs), you can gain valuable knowledge about your own website and how it needs to be optimized for better placements.
Realizing the keywords which are being employed by different websites in your business and gauging the caliber of their material will offer you a better idea of what it takes to stay ahead of the competition.
You can also use competitor analysis tools to monitor shifts in their SERP rankings over time, so you can track down any developments they make to their SEO approach. Recognizing and assessing SEO opponents is an imperative step for any SaaS organization striving to reach more visibility on SERPs and acquire high-quality leads organically.
Keyword Gap Identification
Closing keyword gaps is an important part of any SEO strategy. It involves paying special attention to the keywords that you already rank for, but not as well as your competitors.
By taking particular note of keywords where you are only a position or two behind your primary competitor, you can use the Keyword Gap tool to identify which keywords you share and don’t share with them.
The Keyword Gap tool provides a detailed look at the competitor's search landscape for any chosen search term. This allows you to identify any gaps in that landscape and work on closing or taking advantage of them.
The Overview report indicates top keyword opportunities for you, so it’s important to pay attention to those when looking for ways to close the gap between yourself and your competitors. With this information, you can create targeted content and campaigns that will help improve your rankings and visibility in search engine results pages.
Content Gap Analysis
Content gap analysis is an essential part of conducting an SEO competitor analysis because it helps to identify topics that your competitors are targeting, but you are not.
By doing content gap analysis, you can focus on writing content geared towards topics that are popular among your competitors' target audience but that you have yet to cover. This can help increase your search engine visibility and website traffic by allowing you to target areas where there is less competition.
Link Gap Analysis
Link gap analysis is vital to SEO competitor analyses as it narrows down links to competitors that you may have missed. It also allows you to track how your competitors are gaining traction with various links, which can help inform your own SEO strategy.
Link gap analysis is different from content gap analysis in that it focuses on the links themselves rather than on the content.
Content gap analysis looks at what topics and keywords competitors are succeeding with, while link gap analysis looks at where those links are coming from, and the types of content they’re linking to.
SERP Analysis
SERP Analysis is an important thing for SaaS companies to do when creating an SEO competitor analysis because it helps them understand the competition in the market.
The analysis can tell them which keywords their competitors are ranking for, which websites have higher domain authority than their own, and how much traffic their competitors are receiving from organic searches.
It also sheds light on what kind of content works best in order to outrank competitors. The insights gained from SERP analysis can then be used to inform better SEO strategies that will help improve a company’s ranking in search engine results pages