Today Rick explains how you can increase conversions with a simple call to action.

Video Transcription

We get asked all the time, what is the best way to increase conversions when it comes to your content marketing strategy and the different content that you’re putting out on the web. And the number one thing that you can do to increase your conversions is to make sure you have an effective call to action. For your business you are not just putting content out there just because, you’re not doing it for the greater good of man, you’re doing it for a reason, you’re doing it to help your business. So what you want to do is when you’re putting content on the web and producing this content, you want to make sure it’s inline with your KPIs of your business and when you’re doing that you want to make sure that that content is directly related. That it has a call to action, that is in line with your KPIs whether it be opt ins, downloading an e-book, watching a specific video or getting into your automated marking channels. Having a specific call to action is very important to success in a content marketing strategy.v

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Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


Details + Registration