Andy talks about a few ways you can improve your referrals and grow your company.

Video Transcription

Some tips for getting referrals, which is a big part of any company growing. Going after referrals one great thing you can do is be specific about what you are looking for. Don’t just go out there and say I’m looking for a referral, say that I’m looking for manufacturing companies from 10-20 million and companies that are looking to grow rather than just keeping it very general. That way people can really think about the referral that really fits what you are looking for.

Another thing to do is create marketing materials that are specifically for people that will help refer you. Let them have materials that will help them tell your story. Have those pieces that are separate for your marketing directly to your potential clients. The last thing that you can do is really segment your lists. If you do have people that will be good referral sources for your business, whether partners, other types of businesses or whatever it might be, put them into a list and have a specific marketing campaign that is really geared towards them, versus what you do for other potential clients and other marketing campaigns. So if you’re looking for referrals get specific and do some focused marketing campaigns.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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