In this Insivia Insight, Patrick talks about content writing algorithms, an exciting new trend that is picking up momentum.

Believe it or not, content algorithms are nothing new. Many of the financial reports written every day are done so by a computer, not an analyst. As a matter of fact, the “flash crash” of 2010 is suspected to be caused at least in part from computer algorithm-based trading.

What does this mean for content marketing? On one hand, it means that small businesses have an affordable means to generate content, which is historically a very labor-intensive task. Many of these companies outsource this task through sites like Upwork. This technology, as it matures, will like pose a huge threat to that industry.

On the other hand, and maybe this is the romantic in me talking, but there is no substitute for a human voice in writing. Sure, an algorithm can look at analytics data and keyword trends and find popular topics to write about. But what level of quality can we expect from this? Your audience demands consistent, quality content that is personal and relevant. Can an algorithm deliver this? Maybe it’s just a matter of time…

We want to talk to you about your content marketing strategy. Check out our seminar later this month where we dissect content marketing and discuss why many strategies fail. More importantly, we’ll show you how to make yours work.

Are you interested in learning more? Take a look at our consulting services to learn about the many ways the experts at Insivia can help you grow your business. We’re just a call or email away. Don’t be shy, say hello!



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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