Content Writing Algorithms
In this Insivia Insight, Patrick talks about content writing algorithms, an exciting new trend that is picking up momentum.
Believe it or not, content algorithms are nothing new. Many of the financial reports written every day are done so by a computer, not an analyst. As a matter of fact, the "flash crash" of 2010 is suspected to be caused at least in part from computer algorithm-based trading.
What does this mean for content marketing? On one hand, it means that small businesses have an affordable means to generate content, which is historically a very labor-intensive task. Many of these companies outsource this task through sites like Upwork. This technology, as it matures, will like pose a huge threat to that industry.
On the other hand, and maybe this is the romantic in me talking, but there is no substitute for a human voice in writing. Sure, an algorithm can look at analytics data and keyword trends and find popular topics to write about. But what level of quality can we expect from this? Your audience demands consistent, quality content that is personal and relevant. Can an algorithm deliver this? Maybe it's just a matter of time...
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