Suggested AI Tools
  • BuyerTwin – AI-generated buyer profiles and simulations.
  • Crayon – Competitive intelligence tracking and battlecards.
  • SparkToro – Audience research and behavior insights.
  • Humantic AI – Personality insights for sales and buyer profiling.
  • ChatGPT + Web Browsing – Conversational AI for research and summarization.
  • Brandwatch – Social listening and sentiment analysis.
  • Jasper AI – Brand-aligned messaging and campaign generation.
  • Claude – AI assistant for strategic ideation and content.
  • Writer.com – AI writing assistant with brand voice consistency.
  • Fathom – AI notetaker for customer interviews and summaries.
  • Otter.ai – AI transcription and meeting summaries.
  • SurferSEO – SEO optimization and content strategy.
  • MarketMuse – AI-powered content planning and SEO insights.
  • Copy.ai – AI-generated copywriting for various formats.
  • AdCreative.ai – AI ad creative generation.
  • Pencil – AI ad performance prediction and creative testing.
  • Postwise – AI-driven LinkedIn and Twitter automation.
  • Taplio – AI tool for LinkedIn content creation and analytics.
  • Unbounce Smart Traffic – AI-optimized landing page performance.
  • Drift – AI-powered conversational chat for lead capture.
  • Intercom – Customer communication platform with AI chat.
  • Tidio – AI chatbots and live chat automation.
  • Outgrow – Interactive quizzes and calculators for lead gen.
  • Typeform – Interactive forms with AI logic.
  • Mutiny – Website personalization for B2B marketing.
  • Seventh Sense – AI-driven email send time optimization.
  • HubSpot – CRM with AI tools for content and segmentation.
  • Mailchimp – Email marketing with AI content suggestions.
  • Zapier – Workflow automation tool with AI integrations.
  • Make – Visual automation platform (formerly Integromat).
  • Customer.io – Behavior-based messaging automation.
Try Some Exercises
1. Website Page Makeover with AI
Goal:
Improve clarity, persuasiveness, and conversion on a high-value page using competitive intelligence and AI.
Step-by-Step:
  1. Pick a high-priority page:
    • This could be your homepage, a service page, or a product detail page that underperforms.
  2. Use ChatGPT to research competitors:
    • Prompt: “What are best-in-class websites doing on their [X] pages in the [industry] space?”
    • Ask it to define: structure, messaging themes, CTA types, trust signals.
  3. Gather real examples:
    • Use a tool like GoFullPage or FireShot to take full-page screenshots.
    • Save 3–5 competitor pages.
  4. Upload to ChatGPT (or Claude) with your page:
    • Ask: “Compare these competitor pages to mine. What are their strengths? What am I missing?”
  5. Request rewrites and enhancements:
    • “Rewrite my hero section to build stronger trust and clarity.”
    • “Suggest a new CTA that reduces friction and creates urgency.”
Bonus: Ask AI to simulate how a skeptical customer might react to your copy and recommend improvements.
2. Build Research-Backed Buyer Personas
Goal:
Replace vague personas with psychologically rich, behavior-driven AI-built profiles you can use for messaging and targeting.
Step-by-Step:
  1. Choose a core persona:
    • Example: 'IT Director at a mid-size healthcare firm'
  2. Prompt ChatGPT for a full persona breakdown:
    • Ask: “Describe this buyer’s goals, motivations, fears, and typical objections to buying X solution.”
    • Ask: “How do they evaluate vendors and gather info?”
  3. Layer in behavioral insight:
    • Ask: “If this buyer was DISC: D/I/S/C – what tone would resonate most?”
    • Generate messaging in different tones (analytical vs. visionary)
  4. Create a usable persona doc:
    • Include name, goals, triggers, barriers, tone preferences, and trusted sources.
  5. Simulate conversations with AI:
    • Use BuyerTwin or Claude to ask: 'What would make you ignore this landing page?'
Bonus: Use objections to reverse-engineer better messaging strategies.
3. 30 Days of Content from One Idea
Goal:
Scale content production using AI from a single blog or idea to an entire month's worth of social media posts.
Step-by-Step:
  1. Pick one high-performing piece of content:
    • Choose a blog post, product page, or webinar topic with high relevance or conversion.
  2. Use ChatGPT or Jasper to generate ideas:
    • Prompt: 'Create 30 LinkedIn post ideas based on this blog post.'
    • Request variation: tips, stats, questions, stories, quotes.
  3. Vary tone and formats:
    • Prompt for different tones: funny, bold, authoritative, empathetic.
    • Ask for alternate versions: tweets, reels, carousel outlines, email teasers.
  4. Organize by weekly themes:
    • Group ideas into 4 weekly mini-campaigns.
    • Ask: 'What would be a strong weekly content arc based on this content?'
  5. Automate & schedule:
    • Use Postwise or Taplio to schedule with optimized send times.
Bonus: Ask AI to generate visual descriptions or Canva prompts for each post.
4. Plan a Multi-Channel Campaign with AI
Goal:
Use AI to rapidly create and structure a marketing campaign across 3–5 channels.
Step-by-Step:
  1. Define a clear objective:
    • Example: 'Drive signups for our July webinar' or 'Launch a new feature.'
  2. Ask AI to generate a full campaign plan:
    • Prompt: 'Create a campaign across email, paid social, and organic LinkedIn. Include timelines, themes, content types, and CTAs.'
  3. Tailor by audience and funnel stage:
    • Ask AI to recommend different CTAs for cold vs. warm audiences.
    • Prompt: 'How does messaging change from awareness to decision stage?'
  4. Generate content examples:
    • Get subject lines, ad headlines, teaser post text, and call-to-action copy.
  5. Turn into a task board:
    • Paste campaign steps into Notion or ClickUp to assign dates and owners.
Bonus: Ask AI to create alternative campaign approaches and compare pros/cons.
5. AI-Backed Buyer Journey Mapping
Goal:
Map out your buyer journey and align smart AI-generated content and messaging at each stage.
Step-by-Step:
  1. Outline your key funnel stages:
    • Use: Awareness → Consideration → Decision.
  2. Ask AI to describe buyer questions per stage:
    • Prompt: 'What questions does a [persona] ask at the awareness stage of buying [your product]?'
  3. Match content to each question:
    • Prompt: 'What type of content would best answer this?'
    • Generate ideas for blog posts, guides, webinars, or calculators.
  4. Create a journey map:
    • Use Miro or FigJam to visualize buyer stage, question, and content type.
    • Ask: 'Where are the gaps in this journey?'
Bonus: Ask AI to critique your existing journey and suggest better sequencing.
6. Pressure-Test Your Messaging with AI
Goal:
Stress-test your messaging, headlines, and value props by simulating real buyer reactions with AI.
Step-by-Step:
  1. Choose a headline or value prop to test:
    • Example: 'All your data, unified and automated.'
  2. Prompt for clarity and impact:
    • Ask: 'Is this clear and compelling to a [persona]?'
    • Request a rewrite focused on benefits, clarity, and differentiation.
  3. Ask AI to simulate buyer feedback:
    • Prompt: 'You’re a skeptical CFO—what concerns or questions would this trigger?'
  4. Test alternate tones and psychology:
    • Ask for versions based on urgency, pride, fear of loss, or trust-building.
  5. Compare and refine:
    • Have AI score or compare 3 options for clarity and persuasion.
Bonus: Prompt AI to rewrite in a competitor’s voice, then contrast your message.
7. Build a Smart Drip Email Sequence
Goal:
Use AI to create behavior-based nurture sequences that convert leads into customers.
Step-by-Step:
  1. Choose a persona and goal:
    • Example: 'Nurture new trial users into paid subscribers.'
  2. Prompt AI to write a multi-email sequence:
    • Ask: 'Create a 5-email sequence that builds trust, educates, and drives demo bookings for [persona].'
  3. Add personalization and triggers:
    • Prompt: 'How should the message change if the lead clicked a link but didn’t convert?'
    • Ask for versions tailored by interest or previous behavior.
  4. Include emotional and logical appeals:
    • Get variations: one focused on ROI, another on FOMO, another on ease-of-use.
  5. Use in your email platform:
    • Paste final copy into Mailchimp, HubSpot, or Customer.io and test.
Bonus: Use AI to simulate spam filters and rewrite anything that could trigger them.

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