AI Marketing Articles & Insights

The AI-augmented marketer is not just a marketer who knows how to use ChatGPT. That is too narrow. AI is changing how marketing work gets done, but it is also […]

The 70-20-10 model is useful for AI marketing training because it reflects how people actually build new capabilities. They do not become effective with AI by attending one workshop, saving […]

A keynote and a workshop can both create impact, but they do not create the same kind of impact. That is where many corporate event plans get fuzzy. A keynote […]

An AI marketing training program should not be built like a one-time software demo. That is where many companies get it wrong. They schedule a workshop, introduce a few tools, […]

A hands-on AI marketing workshop should not feel like a tool demo. That is the first mistake to avoid. Most teams have already seen enough AI examples to know the […]

AI marketing training is only successful if it changes how the team works after the session ends. Attendance does not prove success. Positive feedback does not prove success. Tool usage […]

AI training should improve marketing performance, not just make the team more comfortable with AI tools. That distinction matters. A marketing team can learn prompts, test platforms, generate content faster, […]

AI marketing training can go wrong fast when it becomes a tour of tools instead of a strategy for changing how the team thinks, works, and understands the buyer. That […]

AI experimentation in marketing cannot mean letting everyone test random tools whenever they have a few spare minutes. That is not experimentation. That is dabbling. Real experimentation has structure. It […]

Most AI marketing training teaches teams how to use tools. That is useful, but it is not enough. Your marketing team does need to understand prompts, workflows, content creation, campaign […]