The Need

XPro had solid growth, a strong client base and an upcoming funding round… but they weren’t happy with the brand their previous agency had developed.

They were looking to start from the ground up with a new name and find a partner that had expertise in the tech and SaaS space.

  • Headquartered in Miami, Florida.
  • Thorough evaluation process with decision makers who had worked at Gartner.
  • Looking for SaaS expertise.
  • Wanted to work with one partner on brand, web an marketing.

Research & Strategy

To create a great name, brand, site, and marketing, we always start with deep understanding of audience and competitors.

Over four workshops with 3 – 5 of their team we dug in deep to help them break apart their business.

Just some of the exercises we worked on:

  • North Star Definition
  • Critical SWOT
  • Persona Development
  • Competitor Auditing
  • Differentiation Canvas
  • Sales Demo Meeting Breakdown
  • Brand Voice
  • and more
Devin Noonan

“Working with Insivia was unbelievably amazing. Everything was spot on and we were delivered a new name and brand that everyone one on the team was proud of. 10 out of 10 experience and outcome.”

Devin Noonan, Chief Revenue Officer

Intelligent strategy. Full rebrand.

A great brand has purpose and logic to strategically achieve objectives defined.

  • Name & Taglines
  • Brand Story
  • Colors & Fonts
  • Logos & Icons
  • Value Propositions
  • Brand Voice
  • Messaging
  • Visual Styles
  • Product Sub-Brands
  • Ads
  • Website
  • Salesforce Integration
  • Animation
  • Environmental Design
  • Conference Booth Design

Strong name and logo

Representing a foundation, solid footing, bold, stable and powerful.

Offering structure & product branding

A restructured product hierarchy that went from 6 separate products to a 2×3 model with expandability into a 3×3 model.



Simple storytelling for product features.


Bold, simple and sophisticated for an enterprise SaaS.