Most companies don’t need more effort. They need better insight.
These assessments reveal where your organization is out of sync with the people you’re trying to win.
The Buyer-Centric Framework only works when it’s grounded in truth.
You can’t shift behavior, strategy, or growth if you’re building on assumptions.
These assessments are designed to expose the internal gaps, misperceptions, and friction that are quietly killing conversion—and momentum.
Diagnose where you are in the Buyer-Centric Maturity Curve
- Are you operating from the inside-out?
- Is your organization customer reactive?
- Have you built a system for buyer-centricity?
Our Three Core Assessments
The Buyer-Centric Maturity Audit
How aligned is your organization—really?
You can’t grow what you haven’t diagnosed.
Establish your baseline. Diagnose strengths, gaps, and readiness across your entire company.
- Covers culture, process, messaging, KPIs, and behavior
- Uses the Buyer-Centric Operating System as the scoring framework
- Department-level scoring for Marketing, Sales, Product, etc.
- Outputs: Heatmap, Stage Classification, Roadmap
The Buyer Perspective Alignment Assessment
Do you see the world the way your buyer does—or the way you always have?
You don’t have a messaging problem. You have a perspective problem.
Reveal how deeply your teams understand and reflect your buyer’s real mindset.
- Scenario-based evaluations across functions
- Tests messaging, decisions, and journey perspective
- Identifies bias and blind spots
- Outputs: Alignment Score, Buyer Lens Index, Critical Drift Points
The Journey & Experience Scan
Is your buying journey built for your buyer—or for your sales process?
You lose buyers long before the close—and don’t even know it.
Audit your real-world buyer experience from first touch to follow-up.
- Compare internal vs. actual buyer experience
- Simulates buyer behavior using AI or BuyerTwin
- Identifies friction, lost motivations, and drop-off moments
- Outputs: Journey Gap Map, Fix Priorities
Tell me more about the Framework
Learn about our buyer-centric maturity model, flywheel and framework.
I need to read the book
A deep exploration and manual for leading a buyer-aligned transformation.
I want to learn it directly
Our masterclass trains you on our buyer-centric framework..