Today, Andy shares with us what a “Blue Ocean” strategy is and how to implement it in your business and marketing strategies.


Blue Ocean Strategy

– A Red Ocean is an ocean where there’s a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it really hard to sell because you’ve got so many people fighting against you.

– A Blue Ocean means there’s less competition, less blood in the water, less fighting and it’s easy to sell.

– As businesses, as we’re going out and doing our marketing and trying to sell our services and products, we want to have as blue of an ocean as possible.

– What you want to be able to do is walk into any sales meeting, or do your marketing, and have no one up against you. And there’s a good way to do that, even in industries where there’s a lot of competition.

– Create something unique, something special that makes you different from what your competitors are doing.

– This is also helpful when you’re entering a new market. if you have some sort of product or service that’s different from what anyone else is offering, then when competitors come in and say that they’re a similar company, then you can show how you have a product that is very specific and different from anything they’re doing.

– A Blue Ocean is about creating a strategy where you don’t have any other competition and you can go in and sell without having that obstacle.

– So when you’re looking at creating a strategic plan for your business in general, or specifically your marketing, you should be thinking about some things you can do to  make yourself completely different than your competition and remove them from the equation.

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Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.

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