Blue Ocean Strategy

October 18, 2013

Today, Andy shares with us what a “Blue Ocean” strategy is and how to implement it in your business and marketing strategies.


Blue Ocean Strategy

– A Red Ocean is an ocean where there’s a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it really hard to sell because you’ve got so many people fighting against you.

– A Blue Ocean means there’s less competition, less blood in the water, less fighting and it’s easy to sell.

– As businesses, as we’re going out and doing our marketing and trying to sell our services and products, we want to have as blue of an ocean as possible.

– What you want to be able to do is walk into any sales meeting, or do your marketing, and have no one up against you. And there’s a good way to do that, even in industries where there’s a lot of competition.

– Create something unique, something special that makes you different from what your competitors are doing.

– This is also helpful when you’re entering a new market. if you have some sort of product or service that’s different from what anyone else is offering, then when competitors come in and say that they’re a similar company, then you can show how you have a product that is very specific and different from anything they’re doing.

– A Blue Ocean is about creating a strategy where you don’t have any other competition and you can go in and sell without having that obstacle.

– So when you’re looking at creating a strategic plan for your business in general, or specifically your marketing, you should be thinking about some things you can do to¬† make yourself completely different than your competition and remove them from the equation.

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About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.

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