What is A/B Testing?

Today Andy explains what A/B testing is and how you can benefit from using it.

Video Transcription

Morning everybody, today I want to talk about A/B testing. So what is A/B testing? It’s the option of going on a certain web page of your site and testing out two different versions so you would have option A that would show a different banner, different action button, possibly different text and in version B that would have something completely different and so then you would have five thousand people come to your website and about half of them would see version A and half of them version B. And then you’d be able to look at analytics to test how did those people move away from that page, did they bounce more?, did they scroll more?, and other information to see which one works better. So then you’re testing out different messages, different images, different actions and pieces like that, so using A/B testing can be a great way to test out different things and find out what works for your website.

Written by: Tony Zayas, Chief Revenue Officer

In my role as Chief Revenue Officer at Insivia, I help SaaS and technology companies break through growth ceilings by aligning their marketing, sales, and positioning around one central truth: buyers drive everything.

I lead our go-to-market strategy and revenue operations, working with founders and teams to sharpen their message, accelerate demand, and remove friction across the entire buyer journey.

With years of experience collaborating with fast-growth companies, I focus on turning deep buyer understanding into predictable, scalable revenue—because real growth happens when every motion reflects what the buyer actually needs, expects, and believes.